Digital Marketing Analyst

RESPONSIBILITIES

Kforce has a client that is seeking a Digital Marketing Analyst in Madison, WI.

Summary

This is an analytics role for Company's customer policyholder account site.

You will need to know to track how a customer is viewing their policy, what keeps their attention, what is confusing about a page, how long it takes someone to scroll the page, how long it takes them to make a payment, and how long it takes to set up auto-pay, and more.

Scope of role

Measurement approaches & plans that help show impact across Google Analytics and CX (think NPS type metrics)

Building dashboards at a feature level to show immediate impacts

Deep dive analysis on the why behind the numbers

Gather, calculate, and analyze data from a variety of data sources measuring key data mainly on web/mobile and app traffic

Help to determine if new digital features are working or not working and why and to provide suggestions for improvements (responsible for evaluating how well we are faring); Go to Market Analysis on these features

Present results to leadership

Attending product refinement sessions weekly

Collaborate with a variety of departments to include but not limited to: Billing, Claims, Care Center, CX, UX, PL and Partners

Assist with planning sessions (Sprint, PI, annual)

REQUIREMENTS

Web Analytics experience to show customer conversion (think ecomm sales)

Experience with Google Analytics and Looker Studio (Google's former Data Studio) is a must have

Go getter

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role.

We may ultimately pay more or less than this range.

Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs.

This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note

Pay is not considered compensation until it is earned, vested and determinable.

The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers.

Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply.

Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.