Digital Product Marketing Manager

As one of the world’s leading asset managers, we are solely dedicated to delivering an investment experience that helps people get more out of life. If you're looking for challenging work, hard working colleagues, and a global employer with a social conscience, explore your potential at Invesco

• *Your Role**:

We are seeking a Digital Product Marketing Manager to strategize and implement plans to build products and features that focus on fostering client awareness, engagement and acquisition. They will demonstrate customer insights to deliver a useful and personalized client experience resulting in increased consideration, engagement, usage, loyalty and advocacy of our brands across all client segments.

• *You will be responsible for**:
• Serve as the direct point of contact for all things digital aligned to strategic business units supporting all go to market initiatives
• Drive digital transformation and continuous improvement by leading cross-functional team that identifies, designs, develops and deploys digital experiences that surprise and delight our clients.
• Deep understanding of our CMS platform and MarTech stack to develop experiences designed to meet both client/user needs and business objectives
• Partner with our Client Journey Managers to ensure end-to-end experiences including digital are implemented and optimized
• Brainstorm, develop and implement ideas end-to-end for marketing campaigns
• Conduct market and competitor research to find answers about industry requirements, habits and trends
• Collaborate with product managers/owners for new capabilities and enhancements to the platform
• Responsible for UAT prior to launch
• Develop clear and measurable KPIs and goals and socialize progress
• Analyze data and voice of the customer feedback and turn insights into future marketing and optimization strategies including A/B and multi-variate testing
• Partner with our web production team for involvement in end-to-end process for creation of new and updated page content for our digital properties
• *The experience you bring**:
• 5+ years of experience working in a digital or related role with at least 3 years of hands-on product marketing or product design experience
• Stellar design instincts, knowledgeable of new digital product trends
• Proven experience working in an Agile environment
• Excellent competency in product and project management tools
• Experience with using research techniques to advocate for our users & synthesizing feedback into priorities
• Experience and familiarity working with Adobe Marketing Cloud (Experience Manager), Optimization and testing platforms (Adobe Target) and Marketing Analytics platforms (Google Analytics, and Adobe Analytics)
• Experience with site optimization (i.e., A/B testing, Multivariate testing) and personalization
• Experience in content management systems, specifically AEM
• Increase digital acuity and expertise across marketing and distribution with a client-focused lens
• Embrace diversity of thought and collaboration in search of better results
• Leveraged data and insights to make client-focused decisions (on-going dialogue for metrics /analyzation
• Bachelor's degree
• *What’s in it for you?**

Our people are at the very core of our success and we strive to provide employees with a competitive total rewards package which includes:

• RRSP Contributions
• Health & Wellness Benefits
• Work flexibility Programs
• Parental Leave Benefits
• Study Support

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.