Marketing & Ecommerce Manager

Marketing & Ecommerce Manager (Multi Brand)

Location

Flags USA

765 Kimberly Dr

Carol Stream, IL 60188

Reports to

CEO

Works closely with Chief Digital Officer (CDO)

Role Summary

The Marketing & Ecommerce Manager owns day to day marketing and ecommerce performance across all brands. This role provides direction, prioritization, and execution across campaigns, content, and promotions while partnering closely with the CDO on systems, data, analytics, and digital performance. This is a hands on role for someone who enjoys building structure, moving work forward, and operating in a lean, fast moving environment without sacrificing culture or creativity.

This role does not replace creative work or brand voice. It exists to bring clarity, coordination, and accountability so marketing efforts are aligned, measurable, and sustainable.

Key Responsibilities

Marketing Strategy and Planning

Develop and maintain a unified marketing and ecommerce plan across all brands

Build and manage one shared marketing calendar including promotions, campaigns, content themes, and email sends

Align marketing priorities with business goals, inventory availability, and operational realities

Campaign and Channel Management

Plan and coordinate campaigns across websites, email, and organic channels

Collaborate with internal team members and external partners to create and launch campaigns

Ensure campaigns are accurately implemented on websites including banners, collections, landing pages, and messaging

Partner with the CDO on paid media strategy, budgets, and performance expectations

Ecommerce Performance and Customer Experience

Monitor ecommerce performance including conversion rate, average order value, and key funnel metrics

Identify and prioritize improvements to site navigation, merchandising, and product presentation

Coordinate with customer service and fulfillment to ensure campaigns align with service capacity and customer experience

Cross Functional Leadership and Communication

Serve as the central point of contact for marketing and ecommerce initiatives

Provide clear direction, prioritization, and follow through to prevent siloed work

Lead regular check ins to review priorities, progress, and results

Communicate clearly with leadership and partners on status, needs, and outcomes

Measurement and Continuous Improvement

Review performance data and summarize insights in a clear, practical format

Use data to guide decisions while balancing brand, creativity, and customer experience

Refine plans and priorities based on performance and feedback

Qualifications

4 or more years of experience in marketing or ecommerce preferred

Hands on experience managing ecommerce campaigns and content

Working knowledge of email marketing, paid media, SEO fundamentals, and analytics

Experience collaborating with technical, creative, and operational teams

Skills and Attributes

Highly organized and able to manage multiple priorities

Comfortable planning and executing work directly

Clear communicator who brings structure without being rigid

Data informed without being overly corporate or bureaucratic

Comfortable working in a lean, evolving environment

Job Type: Full-time

Pay: $50,338.45 - $60,622.64 per year

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Retirement plan
Vision insurance