Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

Reporting to the Global Media Director, this role will lead the global SEO strategy, plan implementation and optimization. You will play a critical role in accelerating Equinix’s business growth by understanding and influencing the entire SEO customer journey – from traffic growth to web engagement to lead generation.

Responsibilities

Global SEO Strategy and Program Management

Develop and execute a comprehensive global SEO strategy focused on increasing relevant organic traffic, driving web engagement and generating leads
Identify and prioritize key growth opportunities through market analysis, keyword research, and competitive intelligence
Deliver on annual and quarterly SEO-driven traffic growth and lead generation KPIs
Ongoingly establish the SEO program vision and benchmarks for current and future success
Integrate emerging SEO trends, including AI Overviews, Answer Engine Optimization, and the strategic use of Generative AI for tasks like research and content ideation

Technical SEO Foundation

Conduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture and schema markup
Optimize on-page elements at scale, including meta and header tags, URL structures, and internal linking strategies to enhance relevance and user experience
Develop, implement and measure off-page SEO initiatives, including building high-quality backlinks and managing the site's authority profile to support ranking improvements

Content SEO Strategy & Optimization

Collaborate with internal content creators to develop new SEO-driven web content addressing high-opportunity keywords
Optimize existing website content for search visibility, web engagement, and led generation goals across all parts of the global website (data centers, products & services, solutions, blog)
Perform content gap analyses and identify opportunities for value-additive content that establishes topical authority, in line with Global Brand team objectives
Guide the integration of various content formats (text, video, images) into the SEO strategy, ensuring elements like alt text and structured data are implemented in an SEO-optimized way

SEO Analytics & Performance Monitoring

Monitor, analyze, and report on key SEO metrics using GA4 and Google Search Console, focusing on traffic quantify, quality and contribution to key business outcomes (lead generation)
Translate complex SEO data into actionable insights and clear performance reports for stakeholders and the leadership team, highlighting successes, challenges, and strategic recommendations
Track detailed SEO leading indicators including keyword rankings, SERP feature presence (featured snippets, AI Overviews), competitor performance, and market share
Implement tracking mechanisms to measure the direct impact of the SEO initiatives on key business outcomes (lead generation)

Data-Driven Experimentation & Optimization

Contribute to the Global Web Testing Framework with SEO insight-led web test proposals aiming to drive meaningful lift in the key business outcome (lead generation) through increased organic traffic and/or web engagement
Identify underperforming areas of the site and content and formulate data-backed hypotheses for improvement
Analyze user behavior data (bounce rates, time on page, conversion paths) for organic visitors to identify friction points and opportunities for user experience optimization

Cross-Functional Collaboration

Collaborate closely with the Global Web Strategy team to ensure SEO best practices are integrated into website design, development sprints, and platform updates and with the Creative Services teams on web content refreshes and new content development
Align the SEO efforts with Paid Search in collaboration with the Global Paid Media team and identify opportunities for a consolidated and ROAS-optimized organic & paid search strategy
Map out internal vs. agency-supported SEO efforts; define the roadmap and drive the efforts of the SEO agencies
Work hand in hand with Global Analytics and the Marketing Operations team on dashboarding, results interpretation and testing methodologies
Communicate SEO strategies, performance insights, technical requirements and business impact clearly and effectively to non-technical stakeholders across the organization; act as the internal SEO subject matter expert

Qualifications

Minimum 8 years of direct, hands-on SEO experience, with a proven track record of developing and executing strategies that delivered significant, measurable growth in organic traffic and business outcomes for large & complex organizations or within highly competitive product categories
Technical SEO acumen: search engine algorithms, link building strategies and implementation on-site and off-site, URL and site architecture optimization, XML sitemaps, robots.txt, meta tags, canonical tags, alt tags, mobile optimization, international SEO complexities
SEO content optimization: advanced keyword research methodologies, web content SEO creation and optimization, off-site authority-building campaigns
Advanced Analytics & Testing: advanced proficiency with SEO & Analytics tools (GA4, GSC, BrightEdge, SEMrush, Looker Studio, keyword research tools) and ability to build the dashboards, conduct complex data analysis, create insightful reports and drive SEO experimentation & optimization agenda
Effective cross-functional collaboration & communication to engage with and align multiple stakeholders
Proactive program/ project management & prioritization with a bias towards action and optimizing for the business impact
Adaptability & growth mindset to stay ahead of the curve and quickly adapt to major algorithm updates, Gen AI, AEO and other emerging trends

The United States targeted pay range for this position in the following location is / locations are:

San Francisco, CA / Bay Area: $157,000 to $235,000 per year
California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $150,000 to $224,000 per year
Colorado, Nevada, Rhode Island: $136,000 to $204,000 per year

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:

USA Benefits eBook

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Qualifications

Minimum 8 years of direct, hands-on SEO experience, with a proven track record of developing and executing strategies that delivered significant, measurable growth in organic traffic and business outcomes for large & complex organizations or within highly competitive product categories
Technical SEO acumen: search engine algorithms, link building strategies and implementation on-site and off-site, URL and site architecture optimization, XML sitemaps, robots.txt, meta tags, canonical tags, alt tags, mobile optimization, international SEO complexities
SEO content optimization: advanced keyword research methodologies, web content SEO creation and optimization, off-site authority-building campaigns
Advanced Analytics & Testing: advanced proficiency with SEO & Analytics tools (GA4, GSC, BrightEdge, SEMrush, Looker Studio, keyword research tools) and ability to build the dashboards, conduct complex data analysis, create insightful reports and drive SEO experimentation & optimization agenda
Effective cross-functional collaboration & communication to engage with and align multiple stakeholders
Proactive program/ project management & prioritization with a bias towards action and optimizing for the business impact
Adaptability & growth mindset to stay ahead of the curve and quickly adapt to major algorithm updates, Gen AI, AEO and other emerging trends

Benefits

San Francisco, CA / Bay Area: $157,000 to $235,000 per year
California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $150,000 to $224,000 per year
Colorado, Nevada, Rhode Island: $136,000 to $204,000 per year
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location
Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits
Employees are eligible for bonus, and equity may be offered depending on the position

Responsibilities

Reporting to the Global Media Director, this role will lead the global SEO strategy, plan implementation and optimization
You will play a critical role in accelerating Equinix’s business growth by understanding and influencing the entire SEO customer journey – from traffic growth to web engagement to lead generation
Global SEO Strategy and Program Management
Develop and execute a comprehensive global SEO strategy focused on increasing relevant organic traffic, driving web engagement and generating leads
Identify and prioritize key growth opportunities through market analysis, keyword research, and competitive intelligence
Deliver on annual and quarterly SEO-driven traffic growth and lead generation KPIs
Ongoingly establish the SEO program vision and benchmarks for current and future success
Integrate emerging SEO trends, including AI Overviews, Answer Engine Optimization, and the strategic use of Generative AI for tasks like research and content ideation
Technical SEO Foundation
Conduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture and schema markup
Optimize on-page elements at scale, including meta and header tags, URL structures, and internal linking strategies to enhance relevance and user experience
Develop, implement and measure off-page SEO initiatives, including building high-quality backlinks and managing the site's authority profile to support ranking improvements
Content SEO Strategy & Optimization
Collaborate with internal content creators to develop new SEO-driven web content addressing high-opportunity keywords
Optimize existing website content for search visibility, web engagement, and led generation goals across all parts of the global website (data centers, products & services, solutions, blog)
Perform content gap analyses and identify opportunities for value-additive content that establishes topical authority, in line with Global Brand team objectives
Guide the integration of various content formats (text, video, images) into the SEO strategy, ensuring elements like alt text and structured data are implemented in an SEO-optimized way
SEO Analytics & Performance Monitoring
Monitor, analyze, and report on key SEO metrics using GA4 and Google Search Console, focusing on traffic quantify, quality and contribution to key business outcomes (lead generation)
Translate complex SEO data into actionable insights and clear performance reports for stakeholders and the leadership team, highlighting successes, challenges, and strategic recommendations
Track detailed SEO leading indicators including keyword rankings, SERP feature presence (featured snippets, AI Overviews), competitor performance, and market share
Implement tracking mechanisms to measure the direct impact of the SEO initiatives on key business outcomes (lead generation)
Data-Driven Experimentation & Optimization
Contribute to the Global Web Testing Framework with SEO insight-led web test proposals aiming to drive meaningful lift in the key business outcome (lead generation) through increased organic traffic and/or web engagement
Identify underperforming areas of the site and content and formulate data-backed hypotheses for improvement
Analyze user behavior data (bounce rates, time on page, conversion paths) for organic visitors to identify friction points and opportunities for user experience optimization
Cross-Functional Collaboration
Collaborate closely with the Global Web Strategy team to ensure SEO best practices are integrated into website design, development sprints, and platform updates and with the Creative Services teams on web content refreshes and new content development
Align the SEO efforts with Paid Search in collaboration with the Global Paid Media team and identify opportunities for a consolidated and ROAS-optimized organic & paid search strategy
Map out internal vs. agency-supported SEO efforts; define the roadmap and drive the efforts of the SEO agencies
Work hand in hand with Global Analytics and the Marketing Operations team on dashboarding, results interpretation and testing methodologies
Communicate SEO strategies, performance insights, technical requirements and business impact clearly and effectively to non-technical stakeholders across the organization; act as the internal SEO subject matter expert

SEO Senior Global Manager

Job Type