The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication.

Essential Functions

Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution. Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels.
Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives. Emphasizes continuous testing to refine strategies and achieve optimal results.
Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience.
Analyzes web and email performance metrics, providing regular reports on marketing initiatives. Support ad-hoc analysis requests as needed.
Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI. Develops customized content and promotions to engage guest segments and increase conversion rates.
Collaborates with stakeholders from various internal business units (e.g., Shore Excursions, Spa Treatments, Bar, Dining, Retail) to plan and prioritize activities that generate incremental revenue and drive traffic to the E-Commerce website.
Provides guidance, feedback, and support to enhance team members' performance and engagement.
Reviews and improves operational metrics for booked guest series email, ensuring guests are well-prepared through pre-cruise preparation emails.

Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, or a related field
A minimum of 5 years of increasingly responsible experience in ecommerce or relevant marketing/merchandising positions.

Knowledge, Skills, and Abilities

Experience in modern web best practices, including responsive layouts and mobile-first web design
Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely) Critical Professional Related Technical/Computer Skills
Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies, and applications essential for successfully performance in this role.
Industry Knowledge: Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies, including best practices, drivers, challenges, trends, and key stakeholders.
Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.
Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
Prioritization: Ability to identify, prioritize, and articulate the highest impact initiatives.
Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment.
Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
This position requires the use and exercise of independent judgement.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: Less than 25% travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus

#LI-SR1

#LI-Hybrid

#CCL

About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Qualifications

Bachelor’s degree in Marketing, Business, Computer Science, or a related field
A minimum of 5 years of increasingly responsible experience in ecommerce or relevant marketing/merchandising positions
Experience in modern web best practices, including responsive layouts and mobile-first web design
Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies, and applications essential for successfully performance in this role
Industry Knowledge: Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies, including best practices, drivers, challenges, trends, and key stakeholders
Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices
Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals
Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners
Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders
Prioritization: Ability to identify, prioritize, and articulate the highest impact initiatives
Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills
Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment
Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements
Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others
Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace
Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality
This position requires the use and exercise of independent judgement
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time
Candidates must be located in (or willing to relocate to) the Miami/Ft
More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns

Benefits

At Carnival, your total rewards package is much more than your base salary
All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan
Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year
Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year
All employees gain additional vacation time with further tenure
Sick Time – All full-time employees receive 80 hours of sick time each year
Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus

Responsibilities

The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting
This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication
Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution
Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels
Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives
Emphasizes continuous testing to refine strategies and achieve optimal results
Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience
Analyzes web and email performance metrics, providing regular reports on marketing initiatives
Support ad-hoc analysis requests as needed
Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI
Develops customized content and promotions to engage guest segments and increase conversion rates
Collaborates with stakeholders from various internal business units (e.g., Shore Excursions, Spa Treatments, Bar, Dining, Retail) to plan and prioritize activities that generate incremental revenue and drive traffic to the E-Commerce website
Provides guidance, feedback, and support to enhance team members' performance and engagement
Reviews and improves operational metrics for booked guest series email, ensuring guests are well-prepared through pre-cruise preparation emails
Travel: Less than 25% travel
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week
Employees may work from their homes on Mondays and Fridays

Manager, E-Commerce Merchandising

Job Type