Marketing Brand Manager

ACCESS Newswire is a premier provider of communications and compliance technology solutions. They are seeking a passionate and experienced Marketing Brand Manager to strategize, execute, and optimize multi-channel campaigns aimed at enhancing brand performance and driving business growth.

Responsibilities

• Develops and executes brand growth strategies across digital and traditional marketing channels to meet key performance objectives (KPIs)
• Monitors and analyzes brand performance metrics, market trends, and consumer insights to inform decision-making
• Collaborates with creative, content, and digital agency team to deliver integrated marketing campaigns that drive awareness, engagement, and conversion
• Leads testing and optimization strategies (A/B testing, audience segmentation, channel mix) to improve campaign effectiveness
• Identifies growth opportunities within new and existing markets and recommend tactical plans to capture them
• Manages budget planning, forecasting, and allocation across campaigns to maximize ROI
• Provides regular performance reporting, insights, and strategic recommendations to senior leadership
• Oversees brand health tracking, competitor analysis, and market intelligence to stay ahead of industry trends
• Builds and maintain strong relationships with external partners, agencies, and vendors to support growth initiatives

Skills

• High level of positivity and energy to work in a quick-moving and fast changing team-focused environment
• A passion for brand storytelling and driving impactful results
• Excellent project management and organizational skills with the ability to prioritize and manage multiple initiatives
• Strong communication and presentation skills with the ability to translate data into actionable insights
• Strong analytical mindset with expertise in marketing analytics, data interpretation, and performance optimization
• Experience working with cross-functional teams and managing multi-channel campaigns
• Proven track record of delivering measurable brand growth and improving key performance indicators
• Proficient in digital marketing platforms (Google Analytics, SEMRush, Marketo, paid & social advertising, email marketing) and campaign management tools
• 5+ years of experience in brand marketing, growth marketing, or performance marketing roles, preferably within B2B or high-growth environments
• Industry experience in Investor Relations or Public Relations

Benefits

• Unmatched growth and learning opportunities
• 100% company paid medical coverage, with optional dental & vision benefits
• 100% company paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 100% company paid Telemedicine
• Employee Assistance Program & Health Advocate available for all employees
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Company discounts on social & entertainment
• 401(k) with match
• Generous vacation policy
• Be a part of a growing company
• A culture that fosters ownership, autonomy, and continuous learning

Company Overview

• ACCESS Newswire is a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. It was founded in 2006, and is headquartered in Morrisville, North Carolina, USA, with a workforce of 51-200 employees. Its website is https://www.issuerdirect.com/.