Job Title: Vice President of Sales & Operations

Department: Executive Office / Global Business & Institutional Growth

Reporting to: Chief Executive Officer (CEO) / Chief Operating Officer (COO)

Location: Los Angeles, California / Hybrid Office

Company Introduction

Upbit is one of the world’s leading digital asset exchanges, recognized for its institutional-grade security, regulatory-first operating standards, and high-performance trading infrastructure. Serving millions of users across Asia, North America, and global institutional markets, Upbit provides a transparent and compliant environment for spot trading, custody, staking, and digital asset liquidity services.

With a rapidly expanding presence in the United States, Upbit is establishing a dedicated Sales & Operations leadership hub in Los Angeles to accelerate institutional onboarding, enterprise partnerships, and commercial market expansion. This U.S. hub will drive Upbit’s long-term growth strategy, operational excellence, and global competitiveness in regulated digital asset markets.

The Los Angeles office will serve as the center for commercial development, institutional engagement, and business operations—advancing Upbit’s mission to deliver secure, compliant, and scalable digital asset infrastructure to traders, institutions, and ecosystem partners worldwide.

Job Overview

The Vice President of Sales & Operations will be a key executive leader responsible for driving Upbit’s U.S. commercial strategy, operational excellence, and institutional market expansion.

Reporting directly to the CEO and COO, this role will oversee revenue growth initiatives, institutional sales, operational governance, and ecosystem partnerships—ensuring alignment between business development, compliance requirements, and Upbit’s long-term global vision.

The ideal candidate is an accomplished commercial and operational leader with deep experience in digital assets, financial markets, trading infrastructure, or fintech enterprise solutions. They will demonstrate a track record of scaling revenue, optimizing operations, executing complex partnerships, and building high-performance organizations in high-growth environments.

Key Responsibilities

Sales Growth & Commercial Strategy

Lead the development and execution of Upbit’s U.S. and global sales strategy across institutional, enterprise, and high-value customer segments.

Identify and convert commercial opportunities across digital asset trading, liquidity services, token listings, and institutional products.

Build multi-year sales and revenue roadmaps aligned with company strategy, regulatory obligations, and global expansion goals.

Institutional Partnerships & Ecosystem Development

Drive partnerships with trading firms, liquidity providers, custodians, blockchain foundations, fintechs, and enterprise clients.

Build scalable frameworks for institutional onboarding, enterprise enablement, and cross-market growth.

Expand Upbit’s institutional influence and strengthen long-term industry positioning.

Market Intelligence & Strategic Opportunity Analysis

Oversee competitive intelligence, market trends, regulatory analysis, and trading ecosystem insights.

Identify emerging opportunities in digital asset trading, liquidity markets, and institutional exchange adoption.

Translate insights into actionable sales strategies and partnership priorities.

Cross-Functional Alignment & Business Execution

Collaborate with product, engineering, operations, compliance, legal, and marketing teams to ensure unified execution.

Guide GTM planning for new trading products, listings, institutional services, and market entries.

Establish KPIs, commercial governance models, and operational standards.

Operations, Governance & Risk Management

Oversee operational processes ensuring compliant, scalable, and efficient exchange operations.

Evaluate operational risks related to new markets, counterparties, regulations, or commercial initiatives.

Support the development of governance frameworks to maintain regulatory and operational integrity.

Leadership & Organizational Development

Build, develop, and mentor a world-class sales, account management, and operations leadership team.

Foster a culture of disciplined execution, commercial excellence, and operational reliability.

Strengthen communication and alignment across global offices and functional areas.

Financial Optimization & Revenue Strategy

Oversee budgeting, forecasting, and revenue planning for sales and operational initiatives.

Partner with Finance to connect commercial strategies to revenue growth, profitability, and enterprise value.

Lead commercial modeling, pricing frameworks, and performance incentive structures.

Qualifications

18–20+ years of progressive leadership experience in sales, business development, operations, strategy, or executive management within digital assets, fintech, trading, or institutional financial services.

Proven success scaling revenue, building enterprise partnerships, and expanding global markets.

Deep understanding of digital asset exchanges, liquidity markets, institutional trading, and compliant exchange operations.

Expertise in enterprise sales, operational strategy, GTM development, and ecosystem expansion.

Exceptional analytical, communication, negotiation, and leadership skills.

Bachelor’s degree in Business, Finance, Economics, or related field; MBA or advanced degree preferred.

Core Competencies

Commercial Strategy & Execution: Builds scalable revenue engines and high-impact sales initiatives.

Partnership Leadership: Develops strong institutional, trading, and enterprise relationships.

Operational Excellence: Ensures compliant, efficient, and high-performance exchange operations.

Market Intelligence: Anticipates digital asset market shifts and competitive dynamics.

Cross-Functional Leadership: Aligns commercial and operational teams across geographies.

Governance & Risk Awareness: Ensures all initiatives meet regulatory and operational standards.

Leadership Excellence: Builds high-performing teams and fosters an execution-driven culture.

Benefits

Competitive executive compensation with performance-based incentives.

Eligibility for equity participation and long-term incentive plans.

Comprehensive health, insurance, and retirement programs.

Relocation and international mobility support.

Opportunities to represent Upbit at global digital asset and institutional finance events.

Expected Outcomes (12–18 Months)

Establish a unified U.S. and global sales & operations strategy supporting sustained growth.

Deliver measurable increases in institutional onboarding, revenue expansion, and operational excellence.

Strengthen Upbit’s brand as a leading global exchange for institutional-grade digital asset trading.

Build a high-performing sales and operations organization that supports long-term commercial success.

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