Location: Vancouver, BC (Hybrid)

Reports to: General Manager

Type: Full-time

*About Us**

We are a multi-brand distribution and eCommerce company representing some of the most exciting brands in action sports, lifestyle, and performance apparel, including Crailtap, HUF, Village PM, and many more. With multiple brand-specific websites and a growing online presence, we are looking for a hands-on digital leader who can take our eCommerce marketing to the next level.

*Position Overview**

The Director of Digital Marketing & eCommerce will act as the quarterback for our digital business, overseeing the marketing performance and growth of each brand’s website. This is not just a strategy role — we are looking for a doer with strong technical execution skills who can also lead a team. You will own the digital marketing strategy, budget allocation, campaign execution, and performance optimization across paid, owned, and earned channels. You will also coordinate with brand partners on launches and ensure our websites are built to maximize conversion rates.

*Key Responsibilities**:
Digital Marketing Leadership
Develop, execute, and optimize digital marketing strategies for multiple brand websites.
Manage budgets across Facebook Ads, Google Ads, and other paid channels to maximize ROI.
Coordinate with brand partners on product launches, campaigns, and promotions.
Monitor and analyze campaign performance; provide actionable insights to improve results.
Hands-On Technical Execution
Manage and optimize eCommerce storefronts on Shopify to improve conversion rates.
Team Leadership & Collaboration
Lead, coach, and support the digital marketing team, fostering a culture of growth and accountability.
Work cross-functionally with buying, creative, and operations teams to ensure cohesive go-to-market execution.
Mentor junior team members and oversee training to ensure skills growth and autonomy.
*Qualifications**:
5+ years of experience in digital marketing, with a strong focus on eCommerce.
Proven track record managing Shopify, Klaviyo, Facebook Ad Manager, and Google Ads.
Demonstrated ability to grow eCommerce revenue and improve conversion rates.
Experience managing marketing budgets and optimizing ROI.
Strong leadership skills with the ability to lead by example and mentor team members.
Data-driven decision-maker with a balance of creative and analytical skills.
Self-starter with high initiative; thrives in a fast-paced, entrepreneurial environment.
*Key Attributes**:
Hands-on leader — not afraid to jump in and execute.
Strategic thinker with the ability to translate plans into results.
Highly organized and detail-oriented.
Collaborative, adaptable, and results-focused.
*Why Join Us?**:
Be a key driver of growth for a portfolio of high-energy, fast-growing brands.
Work in a collaborative, entrepreneurial environment.
Competitive salary, benefits, and growth opportunities.

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Manager of Digital Marketing