**Job Overview**

Are you a digital advertising pro with a passion for driving performance across Meta (Facebook & Instagram) and TikTok? We're looking for a **Meta Ads & TikTok Ads Specialist** to join our growing e-commerce team and lead paid media campaigns that fuel our brand growth

*Responsibilities**
Plan, execute, and optimize paid advertising campaigns on **Meta platforms (Facebook & Instagram)** and **TikTok**:
Strategically segment audiences, set up targeting, and continuously test creatives, ad copy, and placements
Analyze campaign data to identify trends, insights, and improvement areas
Collaborate with the creative/content team to guide ad creatives that perform
Monitor and report on KPIs (ROAS, CPA, CTR, CPM, etc.) and provide actionable insights
Stay updated with the latest trends, algorithm updates, and ad formats on both platforms
*Experience**
1-3 years of hands-on experience running Meta Ads (Facebook/Instagram)
Strong understanding of **TikTok Ads Manager** and content-driven campaign strategies
Proven experience with **performance marketing**, especially in e-commerce
Ability to work with content creators to brief and direct ad creatives
Data-driven mindset with solid knowledge of ad performance metrics
Self-starter who takes ownership and meets deadlines
*Why Join Us?**
Work with a collaborative, fast-growing e-commerce brand
Make a real impact by leading paid growth strategies
Opportunity to grow and take on more responsibility over time
*Interview Process**:
**First Round**: Online video interview

You will be asked to **present a strategic plan for launching ad campaigns on both Meta and TikTok**. This will include research on our **Pharmaris brand**, its positioning, and the competitive landscape.

Pay: $45,000.00-$48,000.00 per year

*Benefits**:
Casual dress
Company events
Extended health care
On-site gym
On-site parking
Paid time off
Vision care

Schedule

Monday to Friday

Ability to commute/relocate

Surrey, BC V3W 8J9: reliably commute or plan to relocate before starting work (preferred)
*Experience**:
Social Media Paid Campaigns: 1 year (preferred)

Work Location: In person

Application deadline: 2025-07-11

Expected start date: 2025-07-28

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Meta Ads Specialist