Revenue Growth Manager

Location: On-site

Department: Sales Strategy

Reports to: Sr. Director, Sales Strategy and Category Insights

Role Overview

The Revenue Growth Manager is responsible for driving profitable revenue growth by optimizing pricing, promotion, trade spending, and portfolio mix across customers and channels for the Java House, SlimFast or Splenda brand portfolios across all categories.

This role partners closely with Field Sales, Sales Finance, Marketing, and Category Management to ensure commercial execution aligns with long-term growth and margin objectives.

The ideal candidate combines strong analytical capability with strong business finance acumen, enabling data-driven decision making while effectively challenging and supporting the Sales organization.

Key Responsibilities

Pricing & Architecture

Develop and maintain pricing strategies by channel and customer
Manage price ladders and gaps across brands, SKUs, and pack sizes
Support innovation pricing and launch economics

Promotion & Trade Spend Optimization

Design promo guardrails (depth, frequency, mechanics)
Analyze promotion effectiveness and ROI
Identify and reduce trade-spend inefficiencies
Partner with Sales to optimize customer-specific promo strategies
Support annual trade budget planning

Mix & Portfolio Management

Analyze product, pack, and channel mix
Identify margin expansion opportunities
Support assortment rationalization and pack-price optimization
Define and determined ways to avoid channel conflict in an omnichannel setting

Financial & Performance Analysis

Work with Sales Finance to optimize net revenue and margin bridges
Track price and promotional compliance, discounting, and revenue leakage
Develop scenario models to support commercial decision-making
Monitor performance vs. plan and identify corrective actions

Cross-Functional Collaboration

Partner with Sales Planning to ensure forecasts align with RGM guardrails
Work with Finance on budgeting, forecasting, and margin targets
Collaborate with Marketing on promo mechanics and innovation strategy
Support Sales with insights for Joint Business Planning (JBP) and line reviews

Key Deliverables

Pricing and promotion guidelines
Trade spend ROI analyses
Price-pack architecture recommendations
Revenue and margin growth scenarios
Executive-ready insights and presentations

Qualifications

Required

Bachelor’s degree in Business, Finance, Economics, or related field
5–8 years of experience in CPG, preferably in Revenue Management, Commercial Finance, or Analytics
Strong analytical and financial modeling skills
Advanced technical data analytics proficiency (Power BI, Tableau, or similar a plus)
Ability to influence cross-functional stakeholders
Experience working with trade promotion management systems
Experience working with syndicated data (NIQ, Circana, etc.)

Preferred

MBA or advanced degree
Experience across multiple channels (Grocery, Mass, Club, Convenience, e-commerce)
Familiarity with pricing elasticity and promo analytics
Experience supporting innovation launches
Experience with Telus TPM/TPO strongly preferred

Competencies & Attributes

Strategic thinker with a strong financial mindset
Comfortable challenging assumptions and influencing without authority
Ability to balance short-term sales needs with long-term profitability
Strong communication and storytelling skills
Detail-oriented with executive-level perspective

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Revenue Growth Manager