Location: UK, Southampton (Hybrid)

Salary: £30,000 – £40,000 per annum

Job Type: Full-time (37.5 hours per week)

About Euroflorist

Since its start 41 years ago, Euroflorist has delivered more than 50 million bouquets, making millions of people happy worldwide. When we launched our first site with eCommerce in April 1995 we were one of the world’s first 100 eCommerce companies. eCommerce is in the company’s DNA, and every day we work hard to exceed the expectations of our customers and to spread happiness and joy through flowers – anywhere, anytime.

The Role

We are looking for a Paid Media Specialist to manage and optimise our Google Ads, Microsoft Ads (Bing), and Meta (Facebook & Instagram) accounts.

You will be responsible for the day-to-day planning, execution, and optimisation of paid media activity, driving volume, efficiency, and revenue growth while maintaining strong brand visibility. You will report directly to the Head of Marketing and work closely with wider marketing, analytics, and eCommerce teams.

As a European business, occasional travel to our other hubs may be required.

You will join our established Traffic team, working alongside two experienced Paid Traffic Specialists, collaborating on strategy, best practices, and performance optimisation across markets.

Key Responsibilities

Manage the day-to-day performance of paid media accounts
Own performance against volume, revenue, and cost-per-order (CPO) targets
Plan, build, and optimise campaigns across:
Google Ads (Search, Display, YouTube)
Microsoft Ads (Bing)
Meta (Facebook & Instagram)
Develop and implement a paid social strategy aligned with business objectives
Create and execute full-funnel campaign strategies (upper, mid, and lower funnel)
Continuously optimise accounts to improve:
CTR
Quality Score
Conversion Rate
CPA / CPO
Execute A/B, split, and multivariate testing across:
Bidding strategies
Ad copy and creative
Account and campaign structure
Conduct ongoing competitor analysis to identify opportunities and threats
Identify and launch new campaigns, ad groups, and keyword opportunities
Provide strategic recommendations on:
Account structure
Targeting
Bidding strategies
Budget allocation
Work with the wider team on:
Attribution modelling
Upper and mid-funnel measurement
Web analytics dashboards and reporting
Produce clear performance reports and insights for management
Maintain strong cross-departmental relationships to ensure effective communication
Stay up to date with PPC industry trends, platform updates, and best practices
Proactively test and implement new paid media strategies as the market evolves
Work closely with local content managers and regional teams to ensure paid media ad copy is accurately translated, culturally relevant, and aligned with local market messaging
Coordinate localisation of ad creative and messaging across Google Ads and Meta for focus markets
Ensure all translated content supports performance objectives, brand tone of voice, and compliance with platform policies

Required Experience & Skills

Minimum 3 years’ experience in a PPC / Paid Media role
Proven hands-on experience managing:
Google Ads
Microsoft Ads (Bing)
Meta Ads (Facebook & Instagram)
Experience managing large budgets and high-volume eCommerce accounts
Strong understanding of attribution models and performance measurement
Confident using analytics and reporting tools from Google, Microsoft, and Meta
Google Ads certification (essential)
Data-driven decision-maker with strong analytical skills
Self-motivated, proactive, and results-focused
Eligible to travel within Europe (valid passport required)

Desirable Skills

Experience with Google Looker Studio (Data Studio)
Google Analytics certification
Microsoft Ads (Bing) certification
Recognised marketing qualifications
Bachelor’s degree in Marketing or a related field
Amazon Seller or Marketplace advertising experience

Working Schedule

37.5 hours per week, Monday to Friday
Hybrid working model:
Office-based: Monday to Wednesday
Working from home: Thursday and Friday
During peak trading periods (including Christmas, Mother’s Day, and Valentine’s Day), full in-office attendance is required
Additional hours will be required during peak periods and will be compensated with time in lieu
Flexibility is essential during high-demand seasonal campaigns

Employee Benefits

Competitive pension scheme
25 days annual leave plus bank holidays
Free onsite parking
Employee benefits and discount scheme
Employee Assistance Programme
Cycle to work scheme
Gym membership
Company phone

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Paid Marketing Specialist