The Digital Search Campaign Manager is a hands-on, self-starting paid media expert responsible for planning, launching, managing, and optimizing digital advertising campaigns for EMG’s partner schools. This role supports over 75 client accounts and works closely with account managers, strategists, and the creative team to ensure enrollment-focused campaigns meet or exceed performance goals.

This position is ideal for someone who thrives in the details, takes ownership of campaigns end-to-end, proactively identifies opportunities and issues, and stays ahead of trends across paid media platforms without needing constant direction.

Key ResponsibilitiesCampaign Strategy & Execution

Independently set up, manage, optimize, and scale paid digital campaigns across:
Google Ads (Search, Display, YouTube)
Microsoft/Bing Ads
Additional platforms as assigned (Meta, CTV, MLT, Spotify, Reddit, TikTok, etc.)
Execute campaigns targeting niche audiences, geographic areas, and enrollment-focused objectives
Manage full campaign lifecycles: onboarding, keyword and audience research, set-up, launch, QA, pacing, optimization, and reporting
Conduct weekly pacing checks and proactive optimizations to ensure budgets and performance stay on track
Conduct landing page audits
Google Analytics Events and Conversions Set-Up
CRM integration for email marketing support
Conduct Website or Local SEO Audits and other duties as assigned

Audience, Tracking & Technical Setup

Build and manage custom audiences, remarketing audiences, and conversion tracking across platforms
Set up and manage:
Meta Pixels
LinkedIn Insight Tags
Google Ads conversions
Google Analytics & Google Tag Manager goals
Troubleshoot access, tracking, and platform issues independently before escalating when needed
Conduct event tracking and conversion audits as part of onboarding and ongoing optimization

Creative & Copy Support

Write, edit, and proofread ad copy for paid social, paid search, and display campaigns
Build and update ad creative as needed (static images, carousel ads, slideshow ads, basic banners)
Collaborate with the graphic design team and provide ad hoc creative support when coverage is needed
Assist with landing page updates (copy changes, event dates, minor edits) when assigned

Reporting, Analysis & Optimization

Analyze campaign performance and identify insights, trends, and opportunities for improvement
Support monthly reporting and ad hoc reporting requests
Make data-driven recommendations to account managers and strategists
Participate in quality assurance reviews of campaigns, landing pages, targeting, and user experience

Client & Internal Collaboration

Participate in virtual and occasional in-person client meetings as needed
Actively contribute in weekly account management, strategy, and creative meetings
Partner with account managers and strategists to execute client-directed initiatives efficiently

Innovation & Growth

Proactively stay informed on industry trends, platform updates, and emerging opportunities
Research and test new advertising channels and capabilities (e.g., Reddit Ads, new Instagram features)
Share insights and recommendations with the broader EMG team

Ideal Candidate ProfileExperience

Proven experience managing paid digital advertising campaigns across Meta, Google, Microsoft/Bing, and LinkedIn
Experience with mobile location targeting/geofencing platforms preferred
Experience working with schools, education, or mission-driven organizations is a plus
Google Ads and Analytics Certifications preferred

Skills & Attributes

Strong understanding of digital funnels, conversion tracking, and enrollment-focused marketing
Excellent written communication skills with a strong eye for detail
Highly organized with the ability to manage multiple accounts and deadlines simultaneously
Self-starter mentality: able to take ownership, prioritize work, and proactively solve problems
Comfortable working in a fast-paced, client-facing agency environment

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

Work Location: Hybrid remote in Worcester, MA 01605

✨ Job alerts

✨ Job alerts

Digital Marketing Account Manager

Digital Search Campaign Manager