About Bally's Corporation

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role

The Director of Marketing is responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the Casino and Hotel Operations. Responsible for the Marketing, Players Club, Promotions, Advertising, Media Buying, Graphic Arts and Player Development.

Responsibilities

Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies.
Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives.
Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business.
Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives.
Responsible for focusing on identifying emerging trends and issues. Identify and prioritize opportunities as they relate to marketing activities.
Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies.
Works closely with the General Manager, Corporate Marketing team and other property Directors to maximize effectiveness of all marketing activities.
Develops, recommends and implements new special events & promotions while improving on existing activities.
Gives regular ongoing feedback to the General Manager and Corporate Marketing team regarding the reactions of the customers and prospective customers across all channels.
Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, and acquisition and worth goals.
Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region.
Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance.
Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
Performs additional duties and responsibilities as necessary or assigned.
Other duties as assigned.

Qualifications

A high school diploma or GED equivalent is preferred.
Must possess excellent teamwork, interpersonal, guest service, written and verbal communication skills.
Must have a professional demeanor and presence with the ability to interact with guests and team members in the Company.
Gaming industry experience is preferred

What's In It For You

Top industry pay
Tuition Reimbursement
401k with company match
Comprehensive health packages
Paid Time Off

Target Compensation Range

$91,400- $105000 annual salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

✨ Job alerts

✨ Job alerts

Director - Marketing