Your Marketing Responsibilities (Priority)

You will be the creative engine behind our outreach.

You will

Lead and execute all marketing and communications for the school including campaigns, social media, storytelling, newsletters, parent communications and website content.
Create compelling content (written, visual, video) that captures real learning moments, studio projects, children’s ideas, outdoor adventures and the spirit of our school.
Ensure brand consistency and authenticity across all platforms — communicating our values of agency, creativity, independence and joyful enquiry.
Plan, run and evaluate digital marketing campaigns to increase reach, awareness and engagement.
Grow and nurture online communities, telling our story through Instagram, Facebook, LinkedIn, YouTube and newsletters.
Develop print and digital marketing materials: prospectus, brochures, banners, press releases, visual assets.
Design and deliver strategic marketing plans aligned with school growth and admissions goals.
Drive the school’s visibility through events, open days, media relationships and community outreach.
Use data and analytics (social metrics, campaign performance, admissions trends) to refine strategy.

This is a role for someone who loves creativity, understands audience, and can confidently communicate the heart and purpose of a values-driven, future-focused school.

Admissions Responsibilities (Secondary but Vital)

You will also manage the journey for prospective families, ensuring the experience is warm, personal, and aligned with Atelier 21’s ethos.

You will

Be the first point of contact for admissions enquiries responding promptly and positively.
Build trusting relationships with parents who are curious about our progressive approach.
Arrange school tours, open days, taster sessions and follow-up communication.
Manage the admissions pipeline from enquiry through to enrolment.
Maintain accurate records, monitor conversions and report admissions data to SLT.
Work closely with the Head, teaching teams and SENCO to ensure we place children thoughtfully and responsibly.

Your marketing work will feed into admissions success, and your admissions conversations will continually inform your marketing strategy.

Who We’re Looking For

A person who

Is a natural storyteller skilled at transforming real school life into engaging content.
Is creative, proactive and confident in designing marketing ideas from scratch.
Understands social media deeply and can build authentic digital communities.
Loves education and believes in child-led, enquiry-based, progressive learning.
Is warm, articulate and emotionally intelligent when talking with families.
Is organised, adaptable and comfortable balancing creative work with admin.
Has marketing experience (school experience is a bonus, not essential).
Is excited by being part of a small, innovative team doing something radically different in education.

This role is only open to individuals who currently have the legal right to live and work in the United Kingdom. We are unable to offer visa sponsorship.

What We Offer

A unique chance to work for a truly pioneering school.
A highly creative environment where your ideas genuinely shape the future.
A collaborative, warm, values-driven team.
Meaningful, mission-based work where you see real impact.
Professional growth opportunities.
Salary: £38,000 – £45,000 depending on experience starting mid-January 2026.
Full time- 40 hours per week.
The chance to be part of a school that is proving a better way is possible.

How to Apply

Please email your CV and a cover letter explaining:

Why Atelier 21’s philosophy and values resonate with you.
What excites you about leading the marketing of a progressive school.
What skills and experience you bring to the role.

Email: hayley@atelier21schools.co.uk

Atelier 21 Future School is committed to safeguarding and promoting the welfare of children and young people, and expects all staff and volunteers to share this commitment. Successful applicants will be required to undertake an enhanced DBS check and provide references that demonstrate suitability to work with children.

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Marketing and Admissions Officer