Job Description

Performance Marketing Manager

About The Role

APCO is seeking an experienced Digital Performance Marketing Manager with 5+ years of full-funnel, digital, performance marketing experience—specifically with paid search, programmatic, and/or paid social channel expertise. This individual will help manage the planning, execution, optimization, and reporting of a multi-channel performance marketing campaign, where lowering ROI year over year is the goal. This individual will be responsible for end-to-end campaign management, performance analytics, and ongoing innovation in digital media strategies to drive measurable business outcomes.

Key Responsibilities

Campaign Strategy & Execution

Help manage the strategic planning, setup, activation, and ongoing optimization of digital media campaigns across either paid search (e.g., Google Ads), programmatic DSPs (e.g., DV360), and/or paid social platforms (e.g., Meta, LinkedIn, Tik Tok).
Translate business and campaign objectives into actionable, data-driven media strategies that span the full marketing funnel, from awareness to conversion and retention
Help oversee cross-channel media planning, including direct site buys, digital display, online video, streaming audio, and out-of-home digital when applicable

Performance Management & Optimization

Monitor and optimize campaign performance daily, using industry best practices for conversion tracking, A/B testing, and agile in-flight adjustments.
Own monthly and real-time reporting dashboards using platforms such as Power BI, Meta, Google, AWS, and Snowflake, ensuring all data sources are accurately connected and tracked
Deliver monthly reporting and actionable insights to stakeholders, highlighting optimizations, learnings, and recommendations for new channels or beta opportunities.

Ad Operations & Technology

Own trafficking, tagging, and QA of all campaigns (e.g., Claravine string application), ensuring correct implementation and data integrity across all managed platforms
Ensure ad accounts and pixels are correctly set up, working closely with analytics and tech partners to ensure robust, end-to-end event and conversion tracking
Manage relationships with ad tech vendors and external partners as needed, coordinating campaign execution and troubleshooting issues.

Testing & Innovation

Design and manage A/B and multivariate tests, documenting methodologies and outcomes in a clear, shareable matrix
Regularly recommend and evaluate new platforms, channels, and beta tests to drive continuous improvement in campaign performance

Collaboration & Communication

Act as a subject matter expert on digital performance marketing, providing counsel and training to internal teams and stakeholders, as necessary
Maintain shared campaign documentation and assets, ensuring timely and accurate communication across teams.
Participate in regular meetings with management, analytics, creative, and vendor teams to align on goals, timelines, and issue resolution.

Key Qualifications

At least 5+ years of hands-on experience in digital performance marketing, with a focus on paid search, programmatic, and/or paid social.
Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting.
Strong familiarity with the digital advertising technology landscape—DSPs, ad servers, tracking/tagging, analytics, and attribution platforms
Demonstrable success in A/B testing, conversion optimization, and data-driven decision making. Excellent communication, presentation, and stakeholder management skills.
Experience managing agency/client/vendor relationships and cross-functional teams.
Advanced proficiency with media buying and analytics tools (e.g., DV360, Google Ads, Meta, Power BI, Salesforce, Snowflake, Google Tag Manager, etc.).
Bachelor’s degree or equivalent in marketing, business, analytics, or a related field.

Preferred Qualifications

Agency experience and/or experience in regulated industries (e.g., healthcare, insurance).
Experience with offline media channels a plus.
Familiarity with compliance and privacy best practices in digital media.

Compensation Range

The US base salary for this position ranges from $90,000/year to $120,000/year. Our compensation range for this role is inclusive of several US geographic markets. APCO targets an employee's pay within this range to be based on several factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, internal equity and/or geographic location.

Careers at APCO

Through our recruitment, hiring and retention efforts, APCO is committed to building teams who bring the best possible expertise and robust perspectives to our clients. We embrace differences in experience, viewpoint and ideas, starting with our values and extending to our behaviors, policies and practices. We aim to create a positive work experience and welcoming environment where everyone feels they belong and can thrive.

We are proud to be an Equal Opportunity Employer and encourage applications from all qualified candidates regardless of race, national origin, citizenship, native language, sex, gender identity or expression, sexual orientation, marital or parental status, religion, age, veteran status, neurodivergence, mental or physical disability, medical history, pregnancy, political belief or affiliation or any other characteristic protected by law.

About APCO

ABOUT US

APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.

Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.

Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.

APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.

APCO is renowned for its ability to champion clients’ interests and permission to operate , build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.

By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.

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