Marketing Specialist

Marketing Specialist & Co-Founder

We'd never do this on LinkedIn, normally, but the next 4 months could be massive and a supporting co-founder could be the difference between success today and success 12 months from now.

Executive Summary

The wedding industry is a $1.3T market trapped in outdated processes. Couples struggle with fragmented tools, endless spreadsheets, and disconnected vendor communication. Wedding professionals juggle multiple platforms, manual workflows, and inefficient client management systems. The result? Stress, miscommunication, and missed opportunities on what should be the most memorable day of people's lives.

We're building the all-in-one platform that seamlessly connects couples with wedding professionals while streamlining every aspect of the planning journey. By combining powerful B2B tools for vendors with an intuitive B2C experience for couples, we're transforming a traditionally chaotic industry into a connected, efficient ecosystem.

This is more than wedding software—it's an opportunity to modernize an entire industry. We're looking for a marketing co-founder who sees the massive opportunity in disrupting a space ripe for innovation and wants to be at the forefront of that revolution.

About the Role

weddings.io is seeking a Marketing Specialist to join as a co-founder during a critical growth phase. This is a unique opportunity to build marketing operations from the ground up and earn equity in an early-stage startup. You'll shape our go-to-market strategy, establish our brand presence, and drive customer acquisition across both B2B and B2C channels.

This 4-month founding role is designed for a marketing professional who thrives in startup environments and wants meaningful ownership in building something from the ground up.

If successful, we'd transition you into a co-founder with promised salary after a certain MRR.

Responsibilities

Develop and execute comprehensive marketing strategies for both B2B and B2C audiences
Build and manage email marketing campaigns, including segmentation, automation, and performance optimization
Create and implement social media strategies across relevant platforms to build brand awareness and drive engagement
Design customer acquisition funnels and optimize conversion rates
Establish analytics frameworks to measure marketing performance and ROI
Create compelling marketing content and messaging that resonates with wedding industry stakeholders
Test and iterate on marketing channels to identify scalable growth opportunities
Collaborate closely with the founding team on product positioning and market fit

What We're Looking For

Proven experience marketing B2B and B2C SaaS products
Strong track record with email marketing platforms and campaign management
Demonstrated success building social media presence and driving engagement
Data-driven approach with experience in marketing analytics and A/B testing
Entrepreneurial mindset with comfort in ambiguous, fast-paced environments
Self-starter who can work independently and wear multiple hats
Passion for the wedding industry or consumer-facing products

What We Offer

Meaningful sweat equity as a co-founder
Opportunity to shape the marketing foundation of a growing startup
Autonomy to experiment and implement your strategic vision
Direct impact on company growth and direction