Vice President of Growth Marketing

A company is looking for a Vice President of Growth Marketing to lead B2B demand generation strategies and optimize marketing performance.

Key Responsibilities

Own and optimize the annual B2B media budget across core paid channels to generate qualified leads

Build and execute full-funnel demand generation strategies based on performance data and customer journey insights

Analyze campaign performance and translate results into actionable insights for the growth leadership team

Required Qualifications

10+ years of experience in growth marketing or demand generation, with 5+ years in marketing leadership

Proven success in scaling B2B demand programs and managing large media budgets in a high-growth SaaS environment

Strong understanding of marketing performance metrics, attribution modeling, and ROI frameworks

Hands-on experience with B2B martech tools such as Marketo, Salesforce, and paid platforms like Google and LinkedIn

Experience influencing cross-functional teams across Sales, Product, and Finance