Native German Social Media Content Writer – Destination Marketing (US-Based)

I am looking for a native German-speaking social media content writer to support social media activities for U.S.-based travel destinations, targeting the German-speaking market (DACH).

The primary platform is Facebook, with Instagram used as a secondary channel.

This role focuses on caption writing, hashtags, and calls-to-action. Visual assets (images) will be provided.

The engagement starts as short-term support during a workload peak, with a strong possibility of ongoing collaboration across multiple destination clients if the fit is right.

Scope of Work

• Write German-language social media captions based on provided images
• Develop captions aligned with defined content pillars and quarterly content strategy
• Create appropriate hashtags and CTAs for each post
• Adapt U.S. destination content to resonate with a German audience
• Ensure all copy feels native, fluent, and culturally natural (no AI-translated or literal wording)
• Revise content based on feedback when required

All content will be reviewed and approved before publishing.

Typical Volume

• Approximately 8–12 posts per month per client
• Additional work may be added for other destination clients in the same context

Requirements

• Native German speaker (mandatory)
• Proven experience writing social media copy in German
• Strong feel for tone, storytelling, and audience-appropriate language
• Experience in travel, tourism, or destination marketing is a strong plus
• Structured, reliable, and comfortable working with editorial guidelines

Collaboration & Billing

• Hourly rate
• We will align upfront on the expected effort (e.g. estimated hours for ~8 posts)
• Flexible, transparent collaboration based on actual workload

Please provide

1. Short overview of relevant experience

2. Examples of German social media posts you have written (preferably travel-related)

3. Your hourly rate and availability