Marketing Operations Specialist – Tier II

Overview

The Marketing Operations Specialist II takes a leadership role in planning, executing, and optimizing multi‑channel marketing campaigns. You'll independently build complex workflows, own integrations across our marketing stack, and translate performance data into strategic recommendations. This role works directly with clients, maintaining full ownership of assigned tasks, including documentation, status updates, and communications via Asana. You'll also support the growth of Tier I team members through mentorship and shared problem-solving.

This is a hands-on, client-facing technical marketing role. All roles at Tactical MA require excellent communication, extensive project management and thorough organization..

Responsibilities

• Independently manage campaign execution across email, paid, social, SMS, and more.
• Architect sophisticated workflows with conditional logic and dynamic segmentation.
• Integrate, configure, and troubleshoot marketing automation and CRM platforms.
• Build and maintain lightweight automations (Zapier, Apps Script, low-code tools).
• Lead client-facing meetings, representing Tactical MA with confidence and clarity.
• Translate campaign performance into strategic optimizations.
• Document and maintain clear task updates in Asana for visibility and accountability.
• Mentor Tier I Specialists, supporting their growth and technical accuracy.

Preferred Skills

• 3–5 years of hands-on experience with marketing ops and automation.
• Proficiency in HubSpot, Act-On, Salesforce, or Dynamics.
• Strong working knowledge of WordPress and Google Tag Manager.
• Basic scripting experience (e.g., Zapier, Apps Script, or custom code).
• Confident working with HTML/CSS and technical documentation.
• Highly analytical, comfortable turning data into action.

Requirements

• Strong written and verbal communication in client-facing settings.
• Proven ability to lead tasks through full lifecycle, discovery to deployment.
• Maintains meticulous documentation and ownership in Asana.
• Comfortable juggling 5+ projects in a fast-paced, multi-client environment.
• Aligns with Tactical MA's inclusive, progressive culture and high-expectation ethos.

About Tactical MA

Tactical MA is a high-performance marketing technology agency that blends strategic consulting with deep technical execution. We specialize in complex marketing automation, CRM integration, and digital operations for clients in regulated, public-sector, and niche commercial spaces.

We are not a casual agency. We are fast-paced, detail-obsessed, and driven by a culture of clarity, accountability, and professional autonomy. Our internal motto, "Communicate. Organize. Execute." is not just guidance, it's operational DNA.

But while we set a high bar, we lead with empathy and principle.

Tactical MA is proudly progressive. We openly and actively support LGBTQIA+ rights, advocate for trans visibility and equity, and weave inclusive practices into our hiring, communications, and client engagements. These values are not hidden in footnotes—they're visible in our policies, Slack channels, public stances, and the work we choose to take on.

If you're seeking an agency where performance is rewarded, learning is constant, and values aren't performative, they're real, you'll find your people here.

Job Type: Full-time

Pay: $55, $70,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person