Digital Marketer

Digital Marketing Position Post

Sklar and Peppler is seeking a creative forward thinking individual with an affinity for Digital Marketing. This role entails leading various marketing initiatives to enhance our brand's online presence through fun and engaging content.

• *Position Overview**

As apart of the marketing team, you will collaborate closely with our management & buying/merchandising team, contributing to the development of compelling and impactful marketing materials. This is the perfect opportunity for a creative mind that is passionate about marketing, and eager to acquire practical experience in a professional environment.

• *Job duties**
• Create fun social media content for all our online platforms (Instagram, Facebook, TikTok)
• Plan and execute daily content
• Engage audience and generate organic traffic
• Monitor and gather statistics/analytics on our social media accounts
• Updating our website
• Stay on the cutting edge of social media trends
• Monitor success or failure of ad campaigns
• Create monthly ad mattes
• *Qualifications**:
• 1 year experience in digital marketing or currently enrolled in or recently graduated from a bachelor's/college program in Marketing preferred
• Knowledge of SEO and digital marketing
• Good communication skills. Use visual and written language effectively
• Previous coursework or projects related to marketing is a plus.
• Any experience with social media management or content creation is ideal
• Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms
• Manage and optimize digital advertising campaigns across various channels, such as Google Ads, Facebook Ads, and LinkedIn Ads
• Conduct market research and competitor analysis to identify trends and opportunities for growth
• Monitor website analytics and use data-driven insights to improve user experience and conversion rates
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels
• Stay up-to-date with industry trends and best practices in digital marketing

Experience required:'

• Proficiency in using analytics tools such as Google Analytics to track website performance and campaign effectiveness
• Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator) for creating visually appealing graphics and designs
• Experience with content management systems, particularly WordPress, for website maintenance and updates
• Familiarity with HTML5 and CSS for basic website coding and customization
• Excellent written and verbal communication skills for creating compelling copy and engaging with online audiences
• Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing campaigns
• Knowledge of digital advertising platforms (Google Ads, Facebook Ads) for campaign setup, optimization, and reporting

Pay: $45,000.00-$50,000.00 per year

• *Benefits**:
• Flexible schedule

Schedule

• 8 hour shift
• *Experience**:
• Marketing: 1 year (required)

Work Location: In person