Product Marketing Director, Growth Solutions

Responsibilities

• Define and own the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
• Present to executive leaders, providing regular insights and strategic recommendations that support platform and revenue growth
• Measure and refine GTM performance, using data to improve messaging, content, and launch effectiveness
• Create and execute GTM strategies for Workiva’s industry-specific platforms tailored to the unique needs of sectors like financial services, financial reporting, and governance, risk and compliance (GRC) that drive awareness, adoption, and revenue growth
• Partner with Product Management, Sales, and Sales Operations to develop and implement product positioning and messaging that drives successful rollouts of sales enablement and support tools that empower the sales team
• Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals
• Drive the strategic direction for growth, evaluating and championing new business opportunities with an emphasis on build, buy, and partner options to meet organizational goals
• Evaluate potential partners and acquisitions, assessing both business and technology fit to secure opportunities that enhance the Workiva’s capabilities

Requirements

• Undergraduate Degree or equivalent combination of education and experience in a related field
• 10+ years experience in product marketing, or closely related fields, with an emphasis growth solutions
• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS)

Preferred

• Deep understanding of the finance and accounting industry, business processes with familiarity with the systems and tools that power modern finance functions
• Strong grasp of emerging trends like AI and data technologies reshaping the industry
• Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
• Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
• Strategic mindset with the ability to derive insights from data for decision-making
• Proven ability to innovate and optimize business-driving strategies

Benefits

• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package