Senior Manager, Marketing Campaigns

About Rise Broadband

Rise Broadband is on a mission to connect communities to the world. Rise Broadband offers affordable and reliable high-speed Internet and phone services across 16 states. Founded in 2006, Rise Broadband builds on its legacy of superior customer service by offering fast and contract-free connections via its Fixed Wireless or Fiber Internet networks. Ranked the country’s Best Rural Internet Service Provider by CNET three years in a row, Rise Broadband is proud to connect communities to the world.

We are seeking a highly organized, strategic, collaborative and performance-driven Marketing Campaigns Senior Manager to lead the planning, execution, and optimization of integrated marketing campaigns. This role ensures that every campaign—whether acquisition, retention, brand-building, or a local activation—runs seamlessly across all channels, including digital, paid media, social, email, web, events, and partner activity. The ideal candidate is part project manager, part strategist, part analyst, and loves bringing cross-functional teams together to deliver measurable results. This position will be part of a high-performing marketing team reporting to the VP of Marketing.

Location

The role is a full-time on-site position at our Westlake, TX corporate headquarters. This is NOT a remote or hybrid position.

Responsibilities

Campaign Strategy & Planning

• Develop integrated campaign plans that align with business goals, customer insights, and brand strategy.
• Partner with Marketing, Creative, Customer Experience, Sales, and cross-functional teams to define campaign objectives, target audiences, messaging frameworks, and success metrics.
• Create campaign briefs and ensure clarity on deliverables, timelines, dependencies, and channel integration.

Campaign Management & Execution

• Manage end-to-end execution of campaigns, ensuring smooth coordination across paid media, organic social, email, website, SEO/SEM, events, and partner channels.
• Collaborate with agency and creative teams to produce campaign assets that are on brand, on message, optimized by channel, and launch on time.
• Serve as the primary point of contact for campaign workflows, approvals, and stakeholder alignment.

Optimization & Performance

• Monitor campaigns in flight and work with channel owners to optimize targeting, creative, pacing, messaging, and budget allocation.
• Analyze campaign performance and identify opportunities to improve ROI, efficiency, and customer response.
• Conduct post-campaign analyses, summarizing insights, learnings, and recommendations for future campaigns.

Cross-Functional Collaboration

• Work closely with analytics, creative, digital marketing, customer experience, product marketing, and sales teams to ensure cohesive and effective execution.
• Partner with marketing operations to ensure tracking, tagging, and reporting are set up correctly before launch.

Project & Stakeholder Management

• Maintain clear campaign timelines, status updates, and communication with internal stakeholders.
• Facilitate weekly or ongoing campaign meetings to track progress, escalate risks, and remove roadblocks.
• Ensure regulatory, brand, and legal compliance across all campaign elements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• 10+ years of experience in campaign management, integrated marketing, or related roles.
• Proven success managing multi-channel campaigns from planning to execution to analysis.
• Strong understanding of digital marketing channels—including paid social, display, search, email, landing pages, and web content.
• Excellent project management and organizational skills with the ability to juggle multiple complex campaigns simultaneously.
• Comfortable translating data into insights and telling a clear performance story.
• Strong communication and stakeholder management skills.
• Ability to translate technical concepts into clear, consumer-friendly messaging.
• Strong attention to detail and excellent organization skills
• Demonstrated experience working with multiple stakeholders
• Experience managing external media partners or agencies.
• Experience in subscription-based, telecom, technology, or similar industries.
• Familiarity with customer segmentation, journey mapping, and funnel optimization.
• Experience working with paid media teams or agencies.

Please feel free to review our Benefits at the following link: https://www.risebroadband.com/about/careers/benefits/