Specialist, Digital

Supports the design, implementation, and evaluation of digital communication platforms for external and internal audiences and assists to promote the department’s image and services. Assists to plan, develop, implement, and evaluate departmental and corporate communications. Acts as the departmental support for the corporate website and intranet, including uploading content and ensuring compliance with legislation and standards (e.g., accessibility, Canadian press standards).

Knowledge, Skills & Abilities Required

• Knowledge and skill in website design, digital communication, conceptual design, and internal and external communications, acquired through a 2-year college diploma or university degree, plus 2 years of directly related experience.
• Knowledge of and ability to follow corporate policies, procedures, communication standards, related legislation (e.g., accessibility, Canadian press standards, privacy), and social marketing and digital communications as it relates to health promotion.
• Ability to keep current on new technologies and digital communication platforms.
• Ability to exercise discretion and tact when dealing with confidential/sensitive information and inquiries.
• Human relations and communication skills to establish effective working relationships with all levels of staff and external agencies; respond to public inquiries regarding departmental programs, policies, and procedures; conduct needs assessments with clients; design work and written materials and instruct staff, management, and external partners in specific work processes, methods, and procedures; and participate as an effective team member.
• Ability to write, proofread, and edit/rework communications materials and digital content using plain language, for use in multiple formats/platforms, and adapt based on audience; create written instructions for staff in the use of platforms, policies, procedures, and systems. Ability to read correspondence, technical manuals, magazines, content, and design/communication standards.
• May be required to alter working hours to provide website updates in the event of an emergency, and is requested to work weekend hours for same.
• Ability to travel within Waterloo Region.
• Ability to support and demonstrate the Region’s values.