SEO and Digital Marketing Specialist

Job Summary

We are seeking a highly motivated SEO and Digital Marketing Specialist to develop and implement effective online strategies that enhance our brand visibility and drive targeted traffic. The ideal candidate will possess a strong understanding of search engine optimization, web analytics, content management systems, and digital marketing tools. This role offers an exciting opportunity to work in a dynamic environment, leveraging cutting-edge SEO techniques and digital marketing strategies to achieve measurable results across various platforms.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings on major search engines.
• Conduct keyword research and optimize website content, metadata, and HTML elements to maximize visibility.
• Implement conversion optimization techniques to increase website engagement and lead generation.
• Manage and update content management systems such as WordPress, ensuring website content is current, relevant, and optimized for SEO.
• Utilize SEO tools like Google Search Console, SEMrush, Ahrefs, or Moz to monitor performance and identify opportunities for improvement.
• Analyze web traffic data using Google Analytics, Adobe Analytics, and Google Tag Manager to assess campaign effectiveness and inform future strategies.
• Build high-quality backlinks through strategic link building initiatives to enhance domain authority.
• Optimize website performance by working with CSS, JavaScript, HTML, and metadata to improve load times and user experience.
• Manage social media accounts and integrate social media management strategies with overall digital marketing efforts.
• Collaborate with content creators to develop engaging content aligned with SEO best practices for blogs, landing pages, and e-commerce platforms.
• Stay updated on the latest trends in SEO, search engine algorithms, SEM campaigns, and digital marketing innovations.

Experience

• Proven experience in SEO, SEM, web analytics, and digital marketing campaigns.
• Strong knowledge of content management systems such as WordPress or similar platforms.
• Hands-on experience with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other industry-standard tools.
• Proficiency in HTML, CSS, JavaScript for technical SEO optimizations.
• Demonstrated success in link building strategies and keyword research methodologies.
• Experience managing social media platforms as part of integrated digital marketing campaigns.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies. This role is ideal for a detail-oriented professional passionate about driving online growth through innovative SEO practices and comprehensive digital marketing initiatives.

Job Type: Part-time

Pay: From $18.00 per hour

Expected hours: 1 – 20 per week

Work Location: Hybrid remote in Elkhart Lake, WI 53020