⭐️ Nano.com Head of Marketing & Growth (First Marketing Hire, Multi-brand) ⭐️

Nano.com Overview

Nano.com is building AI for the rest of us. We’re turning AI into something normal people can use every day to hit their goals - not a toy or a tech demo. We’re a small, product-obsessed team working on a new category: a membership that gives you an outcome-driven platform for personal transformation.

We are early, fast-moving, and obsessed with simplicity. This is a rare opportunity to help define a new category and build a brand people feel. If you love beautiful interfaces, fast iteration, and shipping things that actually get used, you’ll feel at home here.

About our brand portfolio

T Labs LLC is the parent company behind multiple products and experiments driven by AI and innovation, including:

Nano.com (your primary focus)
Diligently.com (world's first "insurance" product for hiring)
Adaptability.org (world's first scientific measurement of adaptability in individuals and companies)
Adalore (a growth/revenue engine for Shopify store owners)
Additional internal brands and pilots as we iterate

This role owns marketing across the portfolio, while keeping Nano.com as the center of gravity.

Location

Las Vegas, NV (strong preference for local / relocation support possible)

The Role

You are our first marketing hire and the owner of the marketing function.

You will

Define the narrative and positioning for Nano.com.
Build and run the operating system for growth - storytelling, content, community, distribution, lifecycle, partnerships, and performance.
Create portfolio-level synergy across brands (shared audiences, shared assets, cross-promotion, shared systems).

The founder will be an active creative and strategic partner, but you own the plan, the calendar, the execution, and the outcomes.

What you’ll do

Brand and storytelling

Craft Nano.com’s core story, category narrative, and messaging architecture.
Build a brand voice and style that feels premium, bold, and human.

Social and content engine (organic first)

Design and run a high-velocity content system: ideas, scripts, posts, short-form video, long-form, and repurposing.
Create community flywheels: challenges, cohorts, ambassadors, partnerships, and earned attention.

Website and conversion

Own website copy and conversion flows end-to-end.
Build landing pages that match campaign intent and convert.
Run continuous A/B testing and message iteration

Performance marketing (when we choose to spend)

Launch and manage high-signal experiments across paid search, paid social, and retargeting.

Guerrilla marketing and innovative lead gen (low to no ad spend)

Ship unconventional growth loops: partnerships, affiliates, creator collabs, PR hooks, stunts, referral systems, and product-led virality.

Portfolio synergy (Nano.com + Adalore + beyond)

Design cross-brand acquisition paths and shared audiences.

Marketing ops and analytics

Set up our marketing stack and measurement: attribution, dashboards, cohorts, funnels, retention.
Define the weekly scorecard: what matters, what moves, what we stop.

How you’ll likely spend your time

35% storytelling, creative direction, copy, and content strategy
35% execution (publishing, campaigns, partnerships, production)
20% measurement, iteration, conversion, and growth experiments
10% team building and vendor management (creators, editors, designers, freelancers)

You will be hands-on. This is not a “manage agencies and attend meetings” job.

KPIs you’ll own

Net new revenue (monthly + quarterly), with Nano.com as primary focus
Net new MRR/ARR (or equivalent) and revenue retention (gross + net)
Trial-to-paid conversion, activation-to-purchase rate, and revenue per visitor
Funnel conversion rates (landing page - signup - purchase) and offer performance
CAC, CAC payback, and marketing efficiency (blended) when paid is on
LTV, churn, cohort retention, and reactivation revenue (in collaboration with product)
Partner/affiliate-sourced revenue and referral-driven growth loops
Email/list growth and lifecycle revenue (onboarding, upsell, win-back)
Content velocity and engagement as leading indicators for revenue growth
Zero-paid/guerrilla-sourced net new revenue (monthly + quarterly)
% of signups and revenue from earned/organic/partner channels (target: primary acquisition driver)
Referral/viral coefficient and cost per signup from guerrilla loops (measure and improve weekly)

You have

7+ years in growth marketing, brand marketing, or full-stack marketing (startup experience strongly preferred).
Proven ability to build a narrative and a conversion engine.
A strong portfolio of shipped work: campaigns, landing pages, social, copy, positioning, growth loops.
Excellent writing instincts - you can write the words that make people feel and act.
Comfort being both strategic and tactical in the same day.
Strong taste: you know what “good” looks like, and you can produce it.
High agency: you move without permission and take ownership of outcomes.

Nice to have

Experience marketing subscription products, communities, or coaching-style transformation products.
Founder-led marketing experience (building around a personality and a point of view).
Experience with affiliate programs, ambassador programs, or creator partnerships.
Strong PR instincts and the ability to manufacture newsworthiness.

Tools and stack (we’ll co-select, but these are typical)

Fluency with AI-assisted creative workflows - especially short-form video and image generation - and the taste to use them responsibly to ship high-quality assets fast.
Website and landing pages (Webflow, Framer, or equivalent)
Analytics (GA4, Mixpanel or Amplitude, Looker/Metabase, attribution tools)
Email and lifecycle (Klaviyo, Customer.io, or equivalent)
Creative pipeline (Figma, Notion, Airtable, Adobe/CapCut, Descript)

How we work

Super heavy AI usage to 10x each person’s normal output.
Ship multiple times a week with Friday demos.
Maker time protected most days for deep work.
Extremely rapid pivots. Market signals, we listen.
We document decisions briefly; fewer, better meetings.

What We Offer

Opportunity to define a category and build a brand from day one.
Direct partnership with the founder and true ownership of marketing.
A calm, high-trust environment aimed at real impact and innovation.
A chance to shape the look and feel of the entire product from the ground up.
Very low bureaucracy, very high impact.
Competitive compensation (salary + meaningful upside).
A key voice in shaping the company's culture, vision, and technical direction.
Significant compensation & upside opportunity:
Signing bonus package (cash & gifts)
Las Vegas relocation bonus (or cash equivalent if local)
Competitive base salary plus sizable performance bonus potential
Health insurance (100% Employer Paid Premiums)
Potential for generous stock options and/or cash upside
Massive professional growth and development opportunities.
An epic story others will ask you about for the rest of your life.

An ambitious team, with a real chance to create something truly transformative

We're on a mission to build our vision of “AI for the rest of us” by helping 1 billion people before the end of this decade. This takes a great product, amazing storytelling, and a shared desire to do something that matters.

Here are our values

✅ Extreme ownership: move with conviction, plan 3 steps ahead, and own the outcome.

✅ Do epic: Less marginal improvement, more serious innovation to solve real problems.

✅ Be kind: Kindness is often mistaken for weakness. Not here.

✅ No toxicity: Zero tolerance for dishonesty, disrespect, disengagement, and drama.

✅ Move fast: Goals are dreams with deadlines. Be a goaler, not just a dreamer.

✅ Don’t overthink: launch, experiment, occasionally fail, and repeat. Move fast!

✅ Know your gaps: Discuss what you know you don’t know. Embrace learning.

✅ Progress over perfection: All forward motion counts.

✅ Be grateful: We live in the most amazing period in human history and we get to shape it.

✅ Adaptive and Kaizen mindset: Live for continuous action and regular improvements.

✅ Systems thinking: Improve the system to elevate the people operating in it.

✅ Service attitude: Obsess over the impact you have on people’s lives.

✅ Communicate well: be bold, respectful, humble, succinct, and show calibrated humor.

✅ Keep it simple: "Simplicity is the ultimate in sophistication" - Leonardo da Vinci

✅ We before Me: Be helpful and focus on the team’s score before yours.

Who this is NOT for

❌ You are not kind

❌ You enjoy office politics

❌ You are rude, insensitive, or overly aggressive

❌ You don't like solving new problems & prefer a regular job in a familiar territory

❌ You are not open minded about innovations that defy commonly accepted solutions

❌ Growth and learning aren't a top priority for you

❌ You don't consider yourself to be resourceful

❌ You don't believe technology is making the world a better place

❌ You don't genuinely enjoy working with others

❌ You get ahead by pointing out others’ weaknesses

❌ Customer obsession isn't your strong-suit

❌ You are not agile and don’t easily adapt

❌ You frequently feel like a victim of the system, others, etc.

❌ You think making the world a better place is a joke and not feasible for a small team

❌ You are not extremely skilled and down to earth at the same time

How to Apply & What Happens Next

If it looks like we might be a fit, and you share our excitement in exploring uncharted territory, starting a big movement, and creating massive positive impact, we encourage you to apply.

Please send

Links to 3-5 examples of work you owned end-to-end (campaigns, landing pages, social, writing, growth loops)
A short note on the hardest marketing tradeoff you made (and what happened)
Your earliest start date and whether you are local to Las Vegas

There will be structured assessments plus direct conversations with the founder. We move quickly and provide reasonable accommodations.

Equal Opportunity

Nano.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.