Senior Executive, Marketing & Digital - UK

Position Title

Senior Executive, Marketing & Digital - UK

Report To

Manager, Marketing UK & EUR –

Position Summary

• Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
• Reporting to Assistant Manager, Marketing - UK and works closely with marketing team members across all regions to achieve revenue objectives.
• Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.

Key Accountability

• Support the UK Marketing Team by:
• Developing marketing plans with in-house and agency partners under senior guidance.
• Coordinating with cross-functional teams (sales, creative, revenue management, etc.) to ensure timely
• execution of campaigns.
• Creating tracking codes and performance dashboards for campaign monitoring and optimization.
• Ensure campaigns are well executed and aligned with HQ.
• Assist with analysis of route and campaign performance.
• Manage the marketing budget, focusing on maximizing ROI.
• Stay informed about industry trends and emerging technologies to uncover new revenue opportunities.
• Perform other ad hoc tasks as needed.
• Perform market research to ensure we remain competitive and relevant in market.

Qualification & Working Experience

• Bachelor’s degree in marketing, Business Administration, E commerce or a related field. Master's degree is a plus.
• 2 - 4 years of experience.

Area of Experience

• Proven experience in marketing (digital marketing a plus), with a focus on campaign management and familiarity with advertising platforms such as
• Meta and Google.
• Strong understanding of consumer behaviour in response to advertisements.
• Comprehensive knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
• Expertise in market research and analysis, with a demonstrated ability to extract actionable insights from data.
• Proficiency in utilizing marketing tools and platforms, including digital marketing and analytics tools. .

Personality Traits

• Demonstrates exceptional teamwork and collaboration skills.
• Applies creativity and critical thinking to deliver high-quality outcomes.
• Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
• Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
• Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.