Online Marketing Manager

Libratel Inc. is a leading mobile accessory manufacturer and distributor entering our 24th year of proudly wining our North American clients’ trust with our premium quality products and exceptional customer service. Our clients range from National wireless providers, their independent dealers, National major retailers, to Regional and Local retailers.

Libratel is looking for full-time Online Marketing Manager with Social media and online marketing experience to join its successful, expanding Marketing team.

• *RESPONSIBILITIES**:
• Drive online traffic to our website using SEO/SEM, paid advertising, and content syndication.
• Analyzing site traffic including click navigation, shopping patterns, and purchase conversion
• Drive decisions based on quantitative and qualitative research, analysis, and stakeholder input.
• Leverage extensive social media expertise and current best practices to lead the planning and execution of paid social media strategies
• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance forward.
• Manage the content that the business posts to social media
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• *EXPERIENCE**:
• Bachelor’s degree in marketing, communications or related field.
• 5+ years of relevant experience as Online Marketing Manager
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proficiency in online marketing, including social media, and content marketing
• Excellent communication and decision-making skills
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
• Experience in setting up and optimizing Google Adwords campaigns and other google platforms
• Experience with social media networking and advertising.
• Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
• Excellent communication skills.
• Advanced project-management skills.
• Knowledge of the latest technology and trends within the industry.
• Good interpersonal skills.
• Experience in Telecommunication industry is an asset

Schedule

• 8 hour shift

Ability to commute/relocate

• North York, ON M3A 1B2: reliably commute or plan to relocate before starting work (required)
• *Experience**:
• Online Marketing: 5 years (required)