Ecommerce Content Specialist

Ecommerce Content Specialist - Junior, Keter NA

Location: Milton, ON

Fixed Term Contract (6-9 months)

Hybrid, 1-day in the office

Annual Salary Range: $70,000 - $75,000 CAD

• *Job Summary**:
• *Essential Functions & Responsibilities**:

Content Creation

• Support content updates with ongoing paid campaign activities across key platforms
• Collaborate with marketing and design teams to plan and develop engaging site content, style, and layout that align with brand guidelines and identity.
• Write, edit, proofread, and improve copy.
• Liaise with content creators to ensure brand voice consistency.

Optimization

• Optimize content according to SEO best practices.
• Work alongside the performance team to impellent insights from users’ engagement metrics.

Content Management

• Develop an editorial calendar and ensure team is aligned.
• Stay up to date with developments and generate new ideas to draw audience’s attention.
• Manage and update content across all ecommerce platforms, ensuring accuracy, consistency, and brand alignment.

Collaboration

• Work closely with internal and external stakeholders in marketing, design, performance and development to align content strategy with overall business goals.
• Coordinate with external vendors and agencies as needed for content production and paid initiatives.
• *Requirements**:
• *Required Skills and Competencies**:
• Have experience in editing and managing content across platforms, tools, and methods, up to date with all recent developments.
• Experienced in digital marketing, with an advantage to ecommerce and perhaps working with/at an online retailer.
• Excellent writing skills to convey the Keter brand story across various platforms (social as well as retailers’ platforms) as well as answering customers comments. Analytical orientation to present performance reports.
• Ability to work independently as well as collaborate with the various functions in North America and globally.
• Highly organized with strong attention to detail and excel in a fast-paced environment while balancing short
• and long-term projects.
• Demonstrate adaptability in the ever-changing digital space and the ability to think like a consumer and be willing to try new things, take chances, and test ideas.
• Perform well under deadlines and be detail oriented.
• With its global reach, working in Keter means collaborating with global functions across the company and sharing and best practices.
• * **Required Education, Training and Experience**
• Requires a Bachelor’s Degree in Marketing, Communications, or similar field.
• Basic knowledge of web publishing
• At least 2 years of digital marketing experience (agency/brand/retail)
• Experience in ecommerce and direct-to-consumer an asset.
• In-depth understanding of the digital space and up to date with constant developments
• Hands on experience with MS Office, Canva. Additional experience in photoshop in an advantage
• Exceptional project management, organizational, and analytical skills
• Curious, creative, excellent communication skills
• Able to work with various functions - internal and external, and in a dynamic work environment.
• Strong organizational and time-management skills
• Strong attention to detail
• Exceptional writing skills in English language.
• INDMP_