Manager, Digital Marketing

**K**EY RESPONSIBILITIES**

• *RESPONSIBILITIES**:
• Lead marketing campaigns to support retention, acquisition and Brand development, including media planning and creative development
• Measure results and optimize the nurture tracks for these segments to convert leads to customers
• Manage agency partner relationships to maximize our retention efforts.
• Oversee and lead our Social and Content teams, enabling the development, production, and distribution of our Organic Social and Content Partnership campaigns.
• Manage Social and Content development, ensuring that we uphold and promote our brand.
• Follow a test-and-learn approach to content development and distribution strategies to increase the reach of our owned and earned media.
• Lead podcast partnership campaigns alongside agency and internal teams
• Manage partner/stakeholder reviews and approvals of all campaign-related materials.
• Own the brief and timeline for all assigned projects, with the ability to pivot where necessary or proactively manage partners to meet deadlines and avoid material impacts.
• Actively manage the marketing budget, ensuring forecasts are developed and updated on a timely basis (monthly and quarterly), and that information is managed within the prescribed process
• Work collaboratively and closely with cross-functional teams such as the Performance marketing team,, growth team, retail, finance and external vendors to deliver plans effectively and efficiently.
• Oversee campaign reporting, collecting and analyzing results from multiple sources and summarizing key highlights and opportunities for distribution and improvement.
• Proactively mine for consumer insights and competitive activity to inform marketing strategies
• Lead and enhance INDOCHINO’s CDP initiatives. Analyze cross-platform media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
• Excel in internal and external cross-team communication to report campaign insights and troubleshoot campaign support issues.
• Manage relationships with media vendors and marketing platform providers
• Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities.
• Work collaboratively with the broader Marketing team, and cross-functionally with our Business Intelligence, Retail Operations & Showroom teams as needed.
• Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis
• Ability to project manage with ease
• *REQUIREMENTS**:
• 5-7+ years of marketing and advertising experience in multi-channel/integrated marketing, including video, digital, social, audio, Direct Mail, and out-of-home
• Experience working with media and creative agencies, including development of campaign briefs, creative development, media plan development and execution
• Demonstrated ability to develop strong, break-through creative that delivers results; a tireless commitment to executing with excellence, with a keen eye for detail
• A high level of comfort with numbers, backed by strong MS Excel chops
• A way with words, coupled with experience using direct response marketing principles to write compelling ad copy
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
• Excellent verbal and written communication skills; excels at working cross-functionally.
• Is a self-starter and is resourceful in carrying out work assignments and following through.
• Ability to learn new channels, platforms and internal businesses.