Meta Ads Specialist Needed for Scaling E-commerce Brand

We are URtray, a fast-growing online e-commerce brand, and we're looking for an experienced Meta (Facebook & Instagram) Ads Expert who knows how to generate profitable sales, scale winning campaigns, and optimize ROAS.

This is not a beginner role.

We're looking for someone who has real hands-on experience with e-commerce ads and understands the full funnel—from creatives to conversion tracking.

What You'll Be Responsible For

Setting up & managing Meta Ads campaigns (Sales / Conversion focused)

Audience research & testing (Interests, Lookalikes, Retargeting)

Creative strategy guidance (hooks, angles, ad formats)

Scaling winning campaigns while maintaining ROAS

Daily monitoring & optimization (CPC, CPA, CTR, ROAS)

Pixel & Conversion API setup (if needed)

Retargeting & funnel optimization

Requirements

Proven experience running Meta Ads for e-commerce brands

Strong understanding of scaling strategies

Experience with product-based ads, not lead gen

Ability to analyze data and make decisions based on performance

Clear communication & weekly performance reporting

Bonus (Not Mandatory)

Experience with Shopify/WooCommerce stores

Knowledge of creatives testing frameworks

Past results screenshots or case studies

Why Work With Us

Long-term opportunity if results are good

Fast decision-making & smooth communication

Opportunity to scale a growing brand

When applying, please include

Your experience with e-commerce Meta Ads

1–2 past results (ROAS / CPA if possible)

Your approach to scaling a new product

Looking forward to working with a performance-driven Meta Ads expert

— URtray Team

Contract duration of 1 to 3 months.

Mandatory skills

Digital Marketing, Instagram Ad Campaign, Facebook Ads Manager, Social Media Management, Social Media Advertising