Digital Marketing Coordinator

**Reporting Manager**:Marketing Leader

• *Location**: Wingham, Ontario
• *Position Summary**:

The Digital Marketing Coordinator will focus on digital marketing as well as general marketing activities.

• *Education & Knowledge**
• A Diploma or Degree in Marketing, Digital Marketing, or Graphic design/Content creation, and/or a related field or relevant experience
• *Skills**
• Fluent and well versed in WordPress, HTML, Adobe CC Suite & Microsoft Office suite
• Exceptional design, copywriting writing and editing skills
• Must have creative content creation skills and be able to coordinate others to meet company directives for websites and social media
• Self-starter who is meticulous, organized, innovative, and attention to detail
• Able to juggle several projects at the same time
• Able to work effectively under pressure and to tight deadlines
• Passion for all social media, SEO, SEM, digital ads and other aspect of digital marketing
• Data-driven mindset with the ability to analyze and interpret performance metrics.
• *Experience**
• 3-5 years of experience in a similar role
• Social media management
• Intermediate experience using video editing and graphic design software (E.g.: Premiere, FCPX, Photoshop, AI, INDD InDesign, Affinity suite, Lightroom and others)
• Hands-on experience managing WordPress based websites
• Creative writing for publications, social media, and blogs.
• Professional photography and photography editing
• Skilled and efficient in producing high quality video content.
• Adept at using Google Analytics 4, Google Search Console, and native analytics features of social media platforms.
• Proficient with CRM software such as HubSpot and Dynamics.
• *Communication**
• Strong written and verbal communication skills
• Able to work collaboratively with other departments and Contractors
• Ability to give and receive constructive feedback
• Team mindset
• *Responsibilities**:
• Develop and maintain knowledge of Britespan, the fabric building industry, and competitors
• Creative development and graphic design of all marketing materials and campaigns, website graphics, and marketing projects
• Creative video development (script, storyboard, scheduling, production, and editing)
• Create engaging and effective videos and optimize video distribution to build the Britespan brand
• Website content development, production, and maintenance
• Content creation and management of company social media platforms (LinkedIn, Blog, Facebook, Instagram, Twitter, YouTube, TikTok)
• Dealer support including training, fielding inquiries, and trade show and advertising support.
• Corporate event planning, execution, and management, e.g.: conferences, trade shows and open houses.
• Company photography and photo editing for building projects, customer profiles, and company events
• Turn observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization.
• Responsible for brand management and corporate identity compliance
• Manage projects and deliverables.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Other duties as assigned.