Principal Marketing Manager, Amazon Ads, Partner Growth Marketing, Partner Growth Marketing

Amazon Ads Partner Growth Marketing

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential.

We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

As the Strategic Partner Co-Marketing Lead, you'll develop and implement comprehensive co-marketing strategies that create mutual value for Amazon Ads and our partners. You'll design scalable frameworks that serve different partner segments effectively, from customized programs for our most strategic partners to broader initiatives that support our entire partner network.

The ideal candidate combines deep strategic thinking with strong execution capabilities and relationship-building skills. You'll need to balance innovation with practicality, creating marketing solutions that can be effectively implemented across diverse partner segments while maintaining high standards of quality and impact.

• Develop and execute the strategic co-marketing framework for Amazon Ads' partner network
• Design and implement tiered co-marketing packages that drive measurable business outcomes
• Create and manage partner thought leadership and success story programs
• Build scalable processes for co-marketing program management and measurement
• Drive data-driven optimization of co-marketing initiatives through robust analytics

BASIC QUALIFICATIONS

• 9+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives- Experience independently driving VP-level documents- Experience presenting metrics and progress to goal to senior leadership