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This range is provided by Whatnot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$165,000.00/yr - $195,000.00/yr

Role

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re‑defining e-commerce by blending community, shopping, and entertainment into a community just for you.

We’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces together. From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest‑growing marketplaces, we’re looking for bold, forward‑thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

As a Brand Media Manager, you’ll shape how the world discovers and understands Whatnot. You’ll drive brand awareness through thoughtful, high‑impact media investments that build emotional connection and spotlight what makes Whatnot unique. Paired with our ongoing performance marketing efforts, your work will accelerate buyer and seller growth while strengthening brand consideration at scale.

In this role, you’ll own planning, buying, and optimization across all brand media channels — Digital, TV, Audio, OOH — and operate as the connector across Performance Marketing, Brand, Creative, and agency partners. You’ll report to the Head of Performance Marketing.

We’re remote‑first, but this role requires being within commuting distance of one of our office hubs: Los Angeles, San Francisco, Seattle, or New York City.

Responsibilities

Lead planning, buying, and optimization of all brand media campaigns.

Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative‑to‑media workflows, and drive weekly reporting and performance reviews.

Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals.

Deliver clear, executive‑ready reporting with insights, recommendations, and forward‑looking guidance.

Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives.

Partner with Data Science on market based lift measurement, upper funnel attribution, and accounting for any downstream impact on Performance campaigns.

Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift.

Support all event based marketing (eg. OPE, Seasonal Events) through paid channels and the affiliate program.

Establish new processes & playbooks required to optimize internal cross‑functional team operations and with external agency partners, and develop best practices.

You

6+ years managing and executing strategic & tactical, large‑scale advertising campaigns across brand media channels (e.g., Digital, TV, Audio, and OOH).

Hands‑on experience with paid media planning, buying, and optimization — agency or in‑house — ideally within a high‑growth consumer brand.

Strong written and verbal communicator who can distill complex work for executives, cross‑functional partners, and external agencies.

Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations.

Collaborative, with experience partnering across matrixed marketing teams and influencing without authority.

A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions.

Compensation

$165,000/year to $195,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

Benefits

Flexible Time off Policy and Company‑wide Holidays (including a spring and winter break)

Health Insurance options including Medical, Dental, Vision

Work From Home Support

Home office setup allowance

Monthly allowance for cell phone and internet

Care benefits

Monthly allowance for wellness

Annual allowance towards Childcare

Lifetime benefit for family planning, such as adoption or fertility expenses

Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

Monthly allowance to dogfood the app

All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

Parental Leave

16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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Whatnot is hiring: Brand Media Manager in San Francisco