ABOUT VERATO

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation's promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.

Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloud, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato's strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company's customers, and in turn, those customers will support the company's shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today.

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION

We are seeking for a data-driven SEO & Conversion Rate Optimization Manager to own and scale organic acquisition and website performance across our B2B digital properties. This role is responsible for driving qualified pipeline growth by improving search visibility, user experience, and on-site conversion rates throughout the buyer journey.

You will partner closely with demand generation, product marketing, design, and vendors to ensure our website attracts the right audiences and converts them into high-quality leads. This position reports to the Director of Web Strategy and Content.

REPSONSIBILITIES

SEO Strategy & Execution

Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth.
Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries.
Optimize site architecture, internal linking, and crawlability to improve organic performance.
Partner with content teams to guide SEO-driven content planning, briefs, and optimization.
Monitor algorithm updates and evolving search trends (including AI-driven search experiences).

Conversion Rate Optimization (CRO)

Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos, forms).
Design and execute A/B and multivariate tests to improve conversion rates across the funnel.
Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis.
Collaborate with UX/UI, growth marketing product marketing, and vendors to implement and scale winning experiments.

Analytics & Reporting

Track and report on SEO and CRO KPIs, including organic traffic, keyword rankings, conversion rates, pipeline contribution, and revenue impact.
Build dashboards and insights to communicate performance to stakeholders.
Use data to prioritize initiatives and continuously refine strategies.

Cross-Functional Collaboration

Work closely with Demand Gen to align SEO and CRO efforts with campaign goals.
Partner with Sales and RevOps to ensure lead quality and attribution accuracy.
Collaborate with Engineering on technical SEO improvements and site performance.
Work closely with UX design in devloping test variants and establishing success goals for visitors.

EDUCATION:

Required: Bachelor's Degree in an applicable field that is approved by the hiring manager.
Preferred: Master's Degree

EXPERIENCE:

Required

5+ years of experience in SEO and/or CRO, with a strong emphasis on B2B.
Proven success in improving organic traffic and conversion rates for B2B websites.
Deep understanding of technical SEO fundamentals (site speed, indexing, schema, Core Web Vitals).
Hands-on experience with experimentation frameworks and CRO best practices.
Strong analytical skills with the ability to translate data into actionable insights.
Ability to manage several concurrent test projects and prioritize against marketing goals

Preferred

Experience in B2B SaaS, enterprise software, or complex sales cycles.
Familiarity with long buying journeys, multiple personas, and gated content strategies.
Experience optimizing demos, trials, or sales-led funnels.
Knowledge of AI search, SERP features, and evolving organic discovery channels.

Required Tools & Technologies

SEO: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog
Analytics & CRO: Google Analytics, Looker, Hotjar, Crazy Egg, Optimizely, VWO
CMS & Testing: Webflow, WordPress, Contentful, or similar
Collaboration: Jira, Confluence, Notion, Figma

Equal Opportunity Employer/Veterans/Disabled

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SEO & Conversion Rate Optimization Manager (B2B)