Vaughan Executive Partners, LLC is seeking a strategic and growth-focused Senior Marketing & Brand Strategy Leader for North America to drive brand strategy, market positioning, and customer engagement. This role will lead marketing initiatives and develop a high-performing marketing team to support the company’s long-term growth objectives.

Responsibilities

Define and execute marketing strategies to align with business objectives, emphasizing brand positioning, messaging, and market differentiation
Lead product launches with comprehensive go-to-market strategies that drive awareness, adoption, and revenue growth
Partner with product teams to educate stakeholders on features, benefits, and competitive advantages
Conduct market and competitive research to inform strategy and keep the organization ahead of industry trends
Foster a high-performing marketing team by providing mentorship, professional development, and clear performance expectations
Develop and implement processes, tools, and frameworks to scale the marketing function effectively as the department grows
Drive cross-functional alignment with sales, product, and executive leadership to ensure consistent messaging and strategic initiatives
Monitor and report on KPIs and drive measurable marketing impact across brand awareness, lead generation and conversion, media coverage, customer engagement, sentiment, marketing ROI and budget efficiency
Exceptional communication and interpersonal skills for internal and external stakeholder engagement
Strong problem-solving and decision-making abilities, with the ability to influence at all levels of the organization
Influence stakeholders and drive consensus on strategic initiatives that impact revenue growth and brand positioning

Skills

Bachelor's degree in marketing or a related field; MBA preferred
10+ years of progressive experience in marketing, with at least 5 years in a leadership role
Proven track record of developing and executing successful B2B marketing strategies that drive revenue growth, lead generation, and market impact
Experience owning brand strategy and product marketing, driving market differentiation, positioning technical products effectively, and aligning messaging with customer needs and business objectives
Experience leading and scaling a marketing team, including mentoring and developing talent
Experience with digital marketing tools, including SEO, SEM, CRM systems, and marketing automation platforms
Data analytics and reporting for marketing performance, campaign effectiveness, and ROI
Familiarity with industry-specific marketing practices, including trade shows, technical content, and industrial advertising
Willingness to travel up to 20%

Company Overview

At Vaughan Executive Partners, we specialize in executive search and strategic talent solutions designed to elevate organizations and empower individuals. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://vaughanexecutivepartners.com/.

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Senior Marketing & Brand Strategy Leader- North America