Note: The job is a remote job and is open to candidates in USA. NetSource, Inc. is seeking a Marketing Operations Specialist to join their Marketing Operations team. This role focuses on maintaining the integrity and quality of the marketing database within Marketo and integrated systems, ensuring accurate campaign execution and effective reporting.

Responsibilities

Own the end-to-day process for all external list imports (e.g., events, webinars, purchased data) into Marketo, ensuring strict adherence to data governance, privacy compliance (e.g., GDPR, CCPA, CAN-SPAM), and internal routing protocols
Execute ongoing database hygiene initiatives, including deduplication, standardization (e.g., country, job title), data enrichment, and monitoring of critical Marketo fields to maintain data quality
Manage the creation and maintenance of static and dynamic Smart Lists for targeted campaigns, lead scoring, and lead lifecycle management within Marketo
Proactively monitor Marketo-to-CRM (e.g., Salesforce) sync health, identifying and resolving integration errors or field mapping issues related to list operations and data flow
Document all list import, data cleanup, and governance processes to ensure consistency and scalability across the marketing team
Apply a strategic understanding of Marketo's core functionality (Programs, Smart Campaigns, Triggers) to anticipate the systemic implications of data changes and list operations
Identify potential database bottlenecks, campaign inefficiencies, or data structure weaknesses and propose/implement solutions to future-proof the marketing automation platform
Act as the subject matter expert on data best practices, advising marketing and sales teams on compliant and efficient ways to handle data and list acquisition
Manage a high volume of list and data-related requests, prioritizing tasks and completing work efficiently within reasonable timeframes
Demonstrate a high degree of autonomy in daily operations, ready to "jump in and get started" on immediate data needs and system tasks
Maintain a critical balance between independent action and necessary consultation, knowing when a minor change could have a "big implication" and requires manager or team alignment

Skills

Basic to intermediate hands-on experience with Marketo (or similar enterprise Marketing Automation Platform like Eloqua or Pardot). Must understand the core concepts of Programs, Smart Lists, Sync Status, and field management
Demonstrated ability to work with large data sets, including advanced proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, conditional formatting) or similar tools for data cleaning and manipulation
Exposure to Salesforce or a similar CRM system, with an understanding of how Marketo data flows to and impacts the sales system
3+ years of professional experience in a Marketing Operations or Marketing Technology-focused role
Experience in B2B or Technology industry (preferably with exposure to Networking or Hardware/Software solutions)
Exceptional attention to detail, particularly in highly technical and data-sensitive processes
A drive to not just execute, but to find and solve underlying system and data quality issues
Excellent written and verbal communication skills, with the ability to clearly articulate technical data issues to non-technical stakeholders

Company Overview

NetSource, a USA-based manufacturing and technology company established in 1993, is a leading expert in providing cutting-edge fiber and copper solutions tailored for Enterprise, Wireless, and Broadband. It was founded in 1993, and is headquartered in Manchester, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.netsource-inc.com.

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[Remote] A5132 - Marketo Marketing Operations Specialist (Remote - PST time only)