Note: The job is a remote job and is open to candidates in USA. Sayari is a risk intelligence provider that equips the public and private sectors with immediate visibility into complex commercial relationships. They are seeking a visionary VP of Revenue Marketing to take full ownership of existing channels and build a new Performance Marketing function, leveraging AI for innovative growth strategies.

Responsibilities

Website Authority: You are the ultimate owner of the corporate website. You will transform it from a static brochure into a dynamic, high-conversion engine, utilizing AI for real-time personalization and visitor intent modeling
Lifecycle & Email Architecture: Move beyond standard newsletters. You will architect sophisticated, behavior-triggered nurture streams that guide prospects through complex Commercial and Government buying cycles
Organic Growth (SEO/Content): Partner with Content Marketing to drive technical SEO and organic distribution strategies that establish us as the category leader and reduce reliance on paid acquisition over time
Build the Function: You will stand up our formal Performance Marketing function. This includes designing the org chart, hiring key full-time employees, and selecting/managing specialized external agencies
Paid Media Strategy: Orchestrate a diversified paid strategy (SEM, Paid Social, Display, Programmatic) tailored to two distinct audiences: high-volume Commercial buyers and high-compliance Government decision-makers
Budget & CAC: Own the paid media budget. You are responsible for optimizing Spend Efficiency, lowering Customer Acquisition Cost (CAC), and managing the “Blended CAC” across paid and organic efforts
Agentic Workflows: Implement AI agents to handle routine marketing operations, data enrichment, and personalization tasks, allowing your human team to focus on strategy and creativity
Predictive Modeling: Leverage AI tools to identify high-intent accounts (Propensity to Buy) and trigger marketing actions before the prospect actively searches for a solution
Generative Ad Velocity: Utilize GenAI to scale ad copy testing and creative variations at a speed traditional agencies cannot match
Field & Events: Lead the strategy for trade shows, field activations, and webinars, ensuring these offline/hybrid touchpoints are fully integrated into digital nurture paths
Cross-Functional Orchestration: Partner deeply with Product Marketing to translate features into benefits, and Brand/Content to ensure performance campaigns remain brand-compliant
Attribution: Move beyond “Last Touch.” Build a reliable attribution model that helps leadership understand the interplay between Earned authority and Paid acceleration

Skills

10+ years in B2B SaaS Marketing, with a proven track record of managing both organic strategies and substantial paid media budgets
Proven experience scaling the revenue marketing function—hiring the first performance marketers or selecting and onboarding the right agencies
You are a 'Power User' of modern AI tools. You don't just tolerate AI; you view it as a mandatory teammate. You can demonstrate how you've used technology to multiply output without multiplying headcount
Deep proficiency in CRM (Salesforce), Marketing Automation (HubSpot/Marketo), and AdTech platforms (Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
You have a technical understanding of website performance, conversion rate optimization, and the 'Owned' channel tech stack

Company Overview

MissionOG provides capital to early and growth stage B2B technology companies. It was founded in 2012, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 2-10 employees. Its website is http://www.MissionOG.com.

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