Purpose

To manage the Marketing and Leasing functions within the community enabling it to reach and maintain an acceptable stabilization rate. The Marketing/Leasing Director shall carry out aggressive marketing and leasing activity resulting in an acceptable number of move-ins according to market conditions and agreed amount.

Essential Functions

Job Functions

Assist with the development and implementation of a comprehensive and innovative marketing plan.
Meet and Exceed all Sales metrics regarding lead development, inquiries, and closing ratios
Set and meet goals in consultation with the Executive Director and designated other community staff.
Maintain accurate and complete up to date Leasing and marketing records – Reporting, Daily activity in Vitals.
Maintain an appearance and grooming level to reflect our professional standards.
Prepare all contract documents accurately, completely and process in the proper manner.
Practice the highest standards of ethics, honesty and accuracy in describing our programs, policies and procedures.
Be current on industry trends and local competition. Update competitive analysis quarterly.
Maintain accurate and up to date unit inventory records
Strive continuously to improve selling techniques and contribute to overall philosophy of our marketing programs
Train all appropriate on-site staff in Leasing and Sales – Process any techniques.
Monitor daily that all rooms are in “ready condition” to show timely follow-up on every lead.
Initiate and follow through on all apartment modification requests.
Ensure that related marketing expenses are within budget.
Develop and implement a sound community awareness program (churches, groups, organizations, civic leaders, etc.).
Review and approve all marketing bills to be paid.
.Assist with the placement and development of local advertising.
Participate as a Manager on Duty during assigned week-ends.
Any other tasks, assignments, projects or requests as deemed by management.
Responsible for coordination of new move-ins.
Assist with the placement and development of local advertising.

Qualifications

Must be 21 years of age or older.
Must read, write, speak and understand English.
Computer literate.
Knowledgeable of applicable state regulations.
Previous sales or leasing experience.
Patience, tact, enthusiasm and positive attitude toward the elderly.
Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds.
Must be able to squat, reach and stretch without distress. Must be able to tolerate extended periods walking, standing.
Must have upper body strength adequate to bend, lift, shift, move, and/or assist in moving articles of more than twenty-five pounds.
Must be able to squat, reach, and stretch without distress. Must be able to tolerate extended periods walking, standing.

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Director of Marketing