Role Overview for Head of Digital Marketing with a Financial Services Firm - Philadelphia, PA

JRG Partners is proud to represent a premier, forward-thinking financial services firm based in the heart of Philadelphia, PA. We are seeking a visionary and results-driven Head of Digital Marketing to join their executive team. This is a pivotal leadership role responsible for architecting and executing a comprehensive digital marketing strategy that drives client acquisition, enhances brand reputation, and delivers measurable business growth in a highly competitive and regulated landscape.

The ideal candidate is a strategic mastermind with a deep understanding of the financial services industry and a passion for leveraging technology and data to create compelling customer journeys. You will be at the helm of a talented marketing team, guiding them to innovate across all digital channels, from search engine optimization and paid media to content marketing and marketing automation. You will be the central force in transforming the firm's digital presence, ensuring it not only meets but exceeds the expectations of today's sophisticated investors and clients.

This role requires a unique blend of creative intuition, analytical rigor, and inspirational leadership. You will work closely with C-suite executives, sales leaders, and compliance teams to ensure that our digital marketing efforts are not only effective but also fully aligned with business objectives and regulatory standards. If you are ready to make a significant impact and lead the digital evolution of a respected financial institution, we invite you to apply.

Key Responsibilities of Head of Digital Marketing with a Financial Services Firm - Philadelphia, PA

Digital Strategy Development & Execution

Design, implement, and oversee a robust, multi-channel digital marketing strategy that aligns with the firm's long-term business goals. This includes setting clear objectives, defining key performance indicators (KPIs), and managing the digital marketing budget to maximize ROI.

Team Leadership & Mentorship

Lead, mentor, and grow a high-performing team of digital marketing professionals. Foster a culture of collaboration, innovation, continuous learning, and data-driven decision-making within the department.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Direct the firm’s organic and paid search strategies to increase brand visibility and drive qualified traffic. Oversee keyword research, on-page and technical SEO, link-building initiatives, and manage complex PPC campaigns across Google Ads and other platforms.

Content Strategy & Creation

Spearhead the development of a compelling content marketing strategy that positions the firm as a thought leader in the financial services space. Oversee the creation and distribution of high-quality content, including articles, whitepapers, webinars, videos, and market commentary, ensuring it engages the target audience and supports lead generation efforts.

Marketing Automation & Email Marketing

Manage the marketing technology stack, with a focus on leveraging marketing automation platforms (e.g., HubSpot, Marketo) to nurture leads, personalize client communications, and streamline marketing workflows. Develop sophisticated email marketing campaigns that drive engagement and conversions.

Data Analytics & Performance Reporting

Champion a data-first approach to marketing. Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) and business intelligence platforms to track, analyze, and report on campaign performance and website traffic. Translate complex data into actionable insights for senior leadership and other stakeholders.

Social Media & Brand Management

Develop and execute a sophisticated social media strategy that enhances brand presence, engages with the community, and supports business objectives on platforms like LinkedIn. Ensure brand consistency and a positive reputation across all digital touchpoints.

Compliance & Risk Management

Serve as the marketing department's primary liaison with the compliance and legal teams. Ensure all digital marketing materials and campaigns strictly adhere to all relevant financial services regulations and industry best practices, mitigating risk for the firm.

Vendor & Agency Management

Identify, select, and manage relationships with external agencies, consultants, and technology vendors to supplement in-house capabilities and ensure the successful execution of marketing initiatives.

Requirements for the Head of Digital Marketing with a Financial Services Firm - Philadelphia, PA

Educational Background

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is highly preferred.

Professional Experience

A minimum of 10-15 years of progressive experience in digital marketing, with at least 5-7 years in a senior leadership role managing a team.

Industry Expertise

Verifiable experience within the financial services industry (e.g., asset management, wealth management, investment banking, fintech) is mandatory. A deep understanding of financial products, target audiences, and the regulatory environment (FINRA, SEC) is essential.

Technical Proficiency

Expert-level knowledge of the digital marketing ecosystem, including SEO/SEM best practices, marketing automation platforms (Marketo, Pardot, HubSpot), CRM systems (Salesforce), content management systems (CMS), and advanced analytics tools (Google Analytics, Google Tag Manager).

Strategic & Analytical Mindset

Proven ability to develop and execute successful marketing strategies based on data analysis and market research. Strong quantitative skills and an aptitude for turning insights into action.

Leadership Skills

Exceptional leadership and team management skills with a track record of building and motivating high-performing teams. Ability to influence and collaborate effectively with C-level executives and cross-functional partners.

Communication Skills

Outstanding written and verbal communication skills. Ability to articulate complex marketing concepts and performance metrics to a diverse audience, including those without a marketing background.

Innovation & Adaptability

A forward-thinker who stays current with the latest digital marketing trends, technologies, and best practices. Ability to thrive in a fast-paced, dynamic environment.

Benefits & Perks Offered

Our client is committed to investing in their employees and offers a highly competitive compensation and benefits package designed to support your professional and personal well-being. This includes:

Competitive Salary & Performance Bonus

A lucrative base salary complemented by a significant annual performance-based bonus structure.

Comprehensive Health Coverage

Premium medical, dental, and vision insurance plans for you and your dependents.

Retirement Savings Plan

A robust 401(k) plan with a generous company match to help you plan for your future.

Generous Paid Time Off (PTO)

A flexible and generous PTO policy, including vacation days, sick leave, and company holidays.

Professional Development

A dedicated budget for continuous learning, including industry conferences, certifications, and advanced training.

Work-Life Balance

A commitment to work-life balance, including a hybrid work model with flexibility for remote work.

Wellness Programs

Access to wellness resources, including gym membership reimbursements and mental health support services.

How to Apply

This is a unique opportunity to shape the digital future of a leading financial services firm. If you possess the experience, strategic vision, and leadership qualities outlined above, we encourage you to apply for this confidential search.

To be considered, please submit your resume and a cover letter detailing your relevant experience and accomplishments. Applications should be directed through JRG Partners. For more information about our expertise in placing top-tier marketing executives, please visit our Marketing & Sales practice area page.

JRG Partners and our client are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Head of Digital Marketing with a Financial Services Firm – Philadelphia, PA