Insomnia Cookies is looking for a Social Media Coordinator to support the day-to-day execution and evolution of our social media presence across platforms. This role is hands-on, fast-paced, and highly collaborative—perfect for someone who lives and breathes social content, community engagement, and internet culture.

You’ll support organic and paid social initiatives, create platform-specific content, foster meaningful community engagement, and help ensure Insomnia’s voice stays authentic, timely, and unmistakably on-brand. From trend spotting and content creation to reporting and influencer support, this role helps bring our social strategy to life.

If you’re equal parts creative, organized, and chronically online (in the best way), this might be your perfect bake.

SWEET POSITION PERKS

Competitive salary + bonus + benefits + equity
4 Day Work Week (yuppp, we get every Friday off)
A fun, entrepreneurial, and cookie-filled culture.
Free cookies, branded swag and so much more!

Key Responsibilities

Social Media Execution & Content Creation

Support the management and daily execution of Insomnia Cookies’ social media channels across platforms.
Develop engaging content ideas for both organic and paid social campaigns, aligned with brand voice and campaign goals.
Create and execute static and video content using platform-specific tools and native features.
Assist in writing, scheduling, and publishing branded copy that drives engagement and supports key initiatives.
Attend photo and video shoots as needed to support content creation.

Community Engagement & Brand Presence

Foster community engagement by initiating conversation and responding to comments and direct messages in a timely, brand-appropriate manner.
Proactively seek engagement opportunities beyond Insomnia’s owned channels, including influencer, brand, and community spaces.
Support social listening efforts to monitor sentiment, trends, and emerging conversations relevant to the brand.

Influencer, Partnerships & UGC Support

Assist with influencer and partnership marketing initiatives, including outreach support, product coordination, content tracking, and campaign documentation.
Support sourcing, requesting permissions for, organizing, and labeling user-generated content for brand use.
Contribute to the planning, launch, and fulfillment of social sweepstakes and giveaways.

Reporting, Insights & Optimization

Assist in reporting, data gathering, tagging, and content labeling to support performance tracking.
Help monitor campaign performance, platform trends, and best practices to inform future content strategies.
Support A/B testing of formats, captions, creative, and posting times to optimize engagement.

Platform Knowledge & Brand Protection

Maintain a strong working knowledge of platform-specific best practices across TikTok, Instagram, X, and emerging platforms.
Identify and react to real-time trends, memes, and cultural moments in a way that feels timely, brand-safe, and authentic.
Support brand protection by adhering to access protocols, copyright guidelines, music usage rules, and platform rights management.
Ensure secure access to brand accounts via approved tools, work devices, and two-factor authentication.

Qualifications & Experience

Bachelor’s degree or equivalent professional experience.
2+ years of experience in social media management and content creation.
Strong proficiency in Mac and Windows environments (Excel, PowerPoint, Word, etc.).
Hands-on experience with content creation tools such as Adobe Creative Suite, CapCut, and Canva.
Comfortable creating video, photo, and graphic content for social platforms.
Experience using social media management and analytics tools such as Sprout Social, Dash Hudson, or similar platforms.
Highly organized with strong communication and product coordination skills.
Self-starter with the ability to manage multiple priorities in a fast-moving environment.
Flexibility to travel and work off-hours as needed based on campaign, shoot, or business needs.

About us

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!

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Social Media Coordinator