As **Digital Marketing Manager **at ICSPI, you will be responsible for digital programs to build and nurture our pipeline of prospects.

*Who you are**
You are a self-starter and are able to drive new and scalable campaigns
You have the willingness to own and execute on all aspects of pipeline-building marketing campaigns
You have proven success in building and moving prospects through a sales funnel, including nurturing techniques, digital programs, asset creation, measurement, analytics, testing and planning
*Responsibilities**
Conduct keyword research and optimize website content for SEO
Own the architecture and content updates for our website
Monitor and analyze website analytics, social media metrics, and campaign performance to identify areas for improvement; create dashboards
Work with the Applications team to develop content
Coordinate with sales to drive booth traffic at conferences and trade shows
Work with the product team to optimize audience targeting, messaging and landing page UX
*Qualifications**
Experience with paid search, SEO, display and /or retargeting ads, and related tools
Experience using marketing campaign tools (Salesforce, Marketo, HubSpot)
Experience with video marketing (YouTube, LinkedIn, TikTok)
Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with WordPress and WordPress plugins
Experience with web analytics tools such as Google Analytics and keyword tools
Excellent research skills to identify target audience demographics, trends, and competitors
Ability to think creatively and strategically to develop innovative digital marketing campaigns
Strong written and verbal communication skills to effectively convey messaging across various digital channels
*Preferred Qualifications**
Experience marketing hardware products
*Salary**: $59,000.00-$76,000.00 per year
*Benefits**:
Casual dress
Dental care
Employee assistance program
Extended health care
Paid time off

Flexible Language Requirement

French not required

Schedule

Monday to Friday

Ability to commute/relocate

Kitchener, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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Digital Marketing Manager