Chapman University School of Pharmacy is seeking a Digital Marketing and Communications Manager to develop and implement a comprehensive marketing strategy. This role involves working closely with stakeholders to elevate the school's public profile and manage various communication and marketing activities.

Responsibilities

Develop and manage communication and marketing strategies and activities
Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity
Serve as primary liaison between the college and central marketing office ( SMC ) to support a coordinated approach to communicate with internal and external constituencies
Manage college communications internal workflow, implementation timeline and procedures
Ensure the development and implementation of a comprehensive communication campaign and marketing strategy
Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college
Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials
Monitor communications metrics and propose optimization and amplification strategies
Facilitate focus groups to determine effective marketing and communication strategies
Foster partnerships and engage the college community to contribute their stories
Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc
Provide marketing, editorial and copy writing expertise
Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc
Work with Alumni engagement to build relationships for future partnerships with the College
Participate in relevant marketing, communications, college, team, and public relations meetings
Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc
Serve on committees, attend meetings and provide service to the College and University as needed
Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines
Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters
Manage all Schmid College social media accounts
Produce engaging, high-performing social media posts daily
Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events
Ensure content is uniquely suited to each platform
Monitor and moderate online discussions on social media platforms
Respond appropriately to questions and comments posted to social media accounts
Hires, train and supervise a team of student workers
Approve time sheets and maintains schedules
Assign duties as required for needs of the business
Attend marketing meetings with the Strategic Marketing and Communication staff
Stay informed of and make recommendations for implementing new technologies, web strategies and designs

Skills

Bachelor's degree or minimum of 5 years' experience in related fields or equivalent combination of education and experience
Understanding of academic, research, education functions and operating principles of a private university, especially in the science and technology fields with the ability to learn and apply science concepts
Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization
Experience in marketing communication strategies and branding concepts
Proven journalistic writing style/acumen
Associated Press style writing, proper sentence structure and word usage
Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents
Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications
Experience using Microsoft Office and Adobe Suite applications
Technical skills to learn and use enterprise systems and departmental tools
Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information
Ability to work independently, take initiative, and exercise discretion and judgement
Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes
Strong commitment to customer service and teamwork
Basic HTML
WordPress and content management systems such as Cascade
Still photography, video editing, and graphic design experience a plus
Experience working with admissions in a higher education setting

Company Overview

A top 50 research school, Chapman Pharmacy is an ACPE and WASC-accredited institution located in Irvine, California. It was founded in undefined, and is headquartered in US, with a workforce of 501-1000 employees. Its website is http://www.chapman.edu/pharmacy.

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Digital Marketing and Communications Manager