2576

Job Location: New Holland - Pennsylvania - United States

Job Family for Posting: Marketing

Job Type for Job Posting: Full Time

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About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Intern Program Overview

We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands-on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiences-designed to develop and inspire the talent of tomorrow. Interns will work full-time hours during the summer.

Job Purpose

The Marketing Communications Intern reports to the New Holland North America Brand Strategy Manager. This diverse role incorporates skills from across the marketing spectrum, requiring both creative and operational projects to be completed with a high level of professionalism. You will be responsible for supporting day-to-day needs of the Brand Communications Team, while also acting as an assistant project manager responsible for implementing marketing strategies which contribute to New Holland's brand growth in North America.

This role will be expected to collaborate with cross-functional external and internal teams, including management, and initiate proactive, streamlined, and consistent communication with internal and external stakeholders to increase awareness of corporate marketing initiatives. He/she is responsible for working effectively with both agency and internal teams to deliver projects that drive company results following established strategic objectives, timelines and budget goals. He/she should thrive under pressure and be available to travel.

Key Responsibilities

Brand Communications : Directly supports the specific brand communication projects

Plays supporting role in execution of greater brand events strategy, up to & including attending local and national trade fairs
Leads weekly dealer communications efforts, including content gathering, design, and distribution; supports customer-facing communications needs such as social media content planning and community engagement
Contributes to brand merchandise / licensing strategy, identifying areas of potential growth, as well as weak areas which will require attention

Project Management

Responsible for maintaining marketing project timelines
Coordinate with immediate team members, cross-functional, and external teams as needed to execute assigned projects
Support activation of events and other initiatives as assigned
Support product marketing communication needs as assigned, requiring a willingness to learn baseline knowledge of agriculture equipment

Quality Assurance

Clear communication skills required to provide recommendations for optimization of marketing plans based on data
Strictly adheres to budget limitations
Supports review process for team, ensuring that projects are executed with highest level of quality and professionalism required to promote the New Holland brand

Preferred Qualifications

Candidates must be pursuing (at minimum) a Bachelor's degree in Marketing, Advertising, Public Relations, Business Administration, or related fields

Pay Transparency

The annual salary for this role is USD $18.00 - $35.50 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future.

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Marketing Communications Intern