Search Engine Marketing Specialist

We are looking for a tech-savvy **Search Engine Marketing Specialist (SEO/SEM)** to manage our PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

To be a successful SEM specialist, you should possess a strong understanding of SEM and SEO techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

• *Responsibilities**:
• Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyzing and interpreting research and analytic data to inform the marketing strategy.
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
• Implementing PPC advertising campaigns and SEO best practices.
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
• Managing and adjusting PPC budgets to ensure maximum ROI for paid adversity in search trends, PPC strategies, and SEO best practices.
• *Requirements**:
• Bachelor's degree in marketing, communications, or similar.
• A minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
• Strong understanding of SEO and SEM techniques and best practices.
• Experience with a variety of search engines including Google, Bing, and Yahoo.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.
• *Job Types**: Full-time, Part-time, Permanent
• *Salary**: $3,500.00-$4,500.00 per month
• *Benefits**:
• Dental care
• Extended health care
• Paid time off
• RRSP match
• VRSP

Schedule

• 8 hour shift
• Day shift
• Night shift

Supplemental pay types

• Bonus pay
• Commission pay
• Overtime pay
• Tips
• *Education**:
• Bachelor's Degree (preferred)
• *Experience**:
• SEO: 1 year (required)