Digital CRM Specialist

Aufgaben

Digital CRM Specialist: Mercedes-Benz Canada needs fans like you

What it means to be a fan

Everything starts with fans. Mercedes-Benz Canada is the number one luxury automotive company in Canada, eight years in a row. We are looking for someone who is enthusiastically devoted to Mercedes-Benz. You love our brand and have the drive to learn about the automotive industry. You are impressed with the Mercedes-Benz legacy and can easily identify with what the star represents. And you are eager to live Mercedes-Benz values and are ready to add to the story.

How your role will add to the story

We are looking for a Digital CRM Specialist. You will be charged with the ongoing planning and execution of Mercedes-Benz CRM programs, platforms and customer initiatives. You will also deliver relevant and impactful communications that drive retail engagement and purchase consideration across multiple channels.

A day in the life

Project management of all deliverables including briefing documents, creative development, segmentations, project milestones, quality assurance, cross-functional feedback and approvals.
Ensure communications are clearly segmented and personalized. Focus on connecting customers with key information to motivate retail engagement and steering of new CRM strategies that support business objectives.
Regular review of best practices from industry/luxury/competitive analysis and prospect profile insights. Ongoing updates of customer database to ensure data integrity.
Provide budgeting support - processing of estimates/invoices, reconciliations, review of agency hours, etc.
Provide presentation support in communication of CRM plans, reporting and updates.
Represent the company with a high level of professionalism and courtesy. Follow company standards of personal presentation; and adhere to all Mercedes-Benz Canada and Daimler policies including compliance, and integrity standards. Comply with local, provincial and federal laws including those governing the rules of the road, and health and safety.
Other duties as required by your local manager

M-B Canada requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, an individual is considered “fully vaccinated” two weeks after receiving the second dose of a Health Canada approved two-dose vaccine, or two weeks after receiving one dose of a Health Canada approved single-dose vaccine. Individuals with medical exemptions preventing them from receiving the vaccine may request an accommodation.

Mercedes-Benz Canada Inc. is an equal opportunity employer that welcomes all applicants including persons with disabilities, visible minorities, women and aboriginals. We thank you for your interest, however, only those applicants selected for an interview will be contacted.

*Qualifikationen**:

Mercedes-Benz Fan skills, requirements & traits

College or University degree with a specialization in Marketing, Communications, Business Management or related discipline
3+ years Marketing and CRM focused, progressive work experience within Tier I brand.
Agency management experience required
Exceptional customer service skills with the desire to exceed expectations
Understanding of the creative development process, testing and deployment
Understanding and experience with acquisition, re-engagement and retention strategies
Understanding of customer segmentation and messaging needs
Channel integration
Salesforce Marketing Cloud experience (nice-to-have)
Well-versed in CASL, Privacy Act and Data security measures
Excellent interpersonal, analytical and relationship-building skills
Superior attention to detail and organizational skills
The ability to effectively respond to and meet the needs of a diverse client base
Adaptable and able to thrive within a fast moving environment
Bold, innovative and enjoy challenging yourself
Honest and professional, a strong team player
Big picture thinker, go-getter, self-starter

Being a Mercedes-Benz Fan has its perks

Commitment to inclusion & diversity
Engaging corporate culture
Training development and career growth opportunities
Benefits to support work-life balance/integration
A strong portfolio of corporate social responsibility initiatives
State of the art working facilities
Vehicle purchase and experience programs
Comprehensive health, dental, and pension programs
Recognition rewards and discount programs