TikTok Shop Brand Growth Lead

Single Brand Owner – Beauty

Location: Chino, CA（Onsite）

Type: Full-time

Compensation: Competitive salary + performance-based bonus

Reports to: Founder / CEO

Company Description

Yola Beauty is a beauty brand management and distribution company specializing in introducing global and K-Beauty brands to the U.S. market. We offer comprehensive support through brand localization, compliance, go-to-market (GTM) planning, retail execution, and sales expansion. Our mission is to empower beauty brands to grow through strategic planning, innovative creativity, and strong partnerships with leading retailers. Yola Beauty aims to connect global beauty trends with diverse consumer demographics across offline and online channels.

Role Description

As TikTok Shop Brand Growth Lead, you will own the overall performance of one beauty brand on TikTok Shop, including GMV growth, content strategy direction, creator ecosystem development, and paid media collaboration.

You will build and run the playbook that takes a brand from cold start → momentum → repeatable growth.

What does a day in the life look like?

Monitor TikTok Shop account performance, GMV output, and content efficiency
Set and refine content direction and creative strategy
Work with internal or external content teams to plan weekly and monthly content output
Collaborate with the paid ads team to analyze performance and align organic + paid strategies
Oversee affiliate and creator strategies and build a brand-owned influencer pool
Review data, budgets, and ROI to guide decision-making
Join weekly brand meetings with the Brand Manager to review results and plan next steps

Key Responsibilities

Brand Performance Ownership

Own TikTok Shop GMV, growth trajectory, and overall performance for one beauty brand
Track sell-through, content efficiency, and creator productivity
Ensure execution aligns with brand goals and platform dynamics

Content Strategy & Direction

Define the correct content direction for the brand: key messages, hooks, formats, and angles
Work with content teams to plan output strategies and volume
Identify winning formats and scale them across creators and campaigns

Paid Media Collaboration

Partner with the paid ads team to analyze performance and conversion data
Align organic content strategy with paid amplification plans
Optimize overall ROI across organic, affiliate, and paid efforts

Affiliate & Creator Ecosystem

Oversee affiliate partnerships and creator collaboration strategy
Build and manage a brand-owned creator/influencer pool
Ensure creators are aligned with brand positioning and performance goals

Budgeting & Planning

Plan and monitor monthly output and investment budgets
Balance growth objectives with efficiency and ROI
Provide structured input for forecasting and resource allocation

Brand & Stakeholder Communication

Work closely with the internal Brand Manager on planning and execution
Lead or support weekly brand review meetings with brand partners
Present performance updates, insights, and action plans clearly and professionally

What you need to thrive in this role

3–5+ years of experience in TikTok, social commerce, brand growth, or e-commerce operations
Strong understanding of TikTok Shop mechanics, creator commerce, and content-driven sales
Experience managing or directing content, affiliate, or performance teams
Comfortable owning GMV and business outcomes rather than executing individual tasks
Data-driven mindset with the ability to translate insights into strategy
Strong communication and cross-functional collaboration skills
Bilingual in English & Mandarin or Korean is a plus.

Why this role at Yola

True ownership of a brand’s TikTok Shop performance
Direct exposure to executive decision-making and growth strategy
Opportunity to shape Yola’s TikTok Shop operating model
Clear path to managing multiple brands or a full category in the future

Ready to Grow With Us?

If you’re passionate, curious, and excited to grow your career in the beauty industry, we’d love to meet you.

TikTok Shop Brand Growth Lead