Workshop Digital is hiring: Senior SEO Manager in Washington

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About Workshop Digital

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.

We work as an extension of our clients' marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.

We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our clients' ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.

About The Role

The Senior SEO Manager position is mostly independent and regularly pushes the team forward. Senior SEO Managers, with the support of the Director or SEO Team Lead, will:

Develop strategies and tactics that support client goals and drive strong organic marketing performance.

Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth.

Troubleshoot minor to complicated client issues independently.

Implement and test new capabilities to enable client growth.

In addition, Senior SEO Managers

Lead junior analysts on certain accounts.

Train new hires on basic and standard concepts.

Provide support for client services deliverables during the sales process for upsells and new business.

Responsibilities

Develop strategies and tactics that support client goals and drive strong organic marketing performance.

Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth.

Troubleshoot minor to complicated client issues.

Implement and test new capabilities to enable client growth.

Support the Director or Team Leads in training of new team members.

Provide temporary support and contribute to client service deliverables during business development for upsells and new business.

Client communication and relationships

Develop strong relationships with clients and senior stakeholders.

Attend and participate in all meetings/calls with clients.

Communicate effectively with various audiences, with occasional support.

Create and present insightful, meaningful, accurate reports and analysis.

Execute the Workshop Digital client flag process and proactively identify resolutions.

Go the extra mile for assigned clients within the scope of the SOW.

Internal communication and relationships

Proactively seek and accept feedback.

Share feedback with colleagues tactfully.

Inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate.

Share meaningful information that advances the team.

Participate in the interview process.

Lead special projects with support.

Business development

Identify new opportunities for clients to meet their business goals.

Independently identify opportunities for case studies and coordinate with marketing.

Manage beta tests of new services for clients.

Support the sales team with RFPs, presentations, audits, and SOWs.

Elevate client requests for SOW changes with minimal support.

Training

Update and expand training content regularly.

Develop original technical training content with QA.

Conduct team trainings to develop expertise.

Stay current on industry tactics and updates.

Contribute thought leadership content periodically.

Mentor junior team members.

Channel management

Optimize client websites through technical and content updates.

Perform keyword research, analyze competitor and keyword data.

Manage local listings for clients.

Write, optimize, and syndicate content.

Generate and plan content ideas.

Conduct technical, content, and local audits.

Optimize websites for CRO.

Create and prioritize strategies aligned with client goals.

Take ownership of client performance, meeting and exceeding expectations.

Set up and review Google Analytics and other tracking software.

Identify threats, industry updates, and opportunities for clients.

Conduct ongoing tests for growth and client goals achievement.

Qualifications

5+ years of hands-on SEO experience for complex clients.

Ability to handle challenging clients with respect.

Strong keyword research and content strategy skills.

Ability to prioritize workload with minimal support.

Build strong relationships.

Create insightful client strategies and reports.

Present data clearly and actionably.

Lead client meetings effectively.

Deliver core training.

Log client hours and meet deadlines.

Advanced communication skills.

Advanced analytical capabilities.

Occasional training and initiative leadership.

Proficiency in MS Office and Google Suite, including Google Analytics/GA4, Search Console, Looker Studio.

Advanced SEMRush experience preferred.

Benefits

Four-Day Work Week (4DWW)

Competitive salaries

Hybrid/remote workspace

3 months fully paid parental leave

Paid volunteer time

Profit sharing 401k

Health and wellness benefits

Life insurance and disability coverage

Annual company-wide meetup in Richmond, VA

Additional Perks in 2025

12 days of personal paid time off

5 sick days

12 holidays

Total of 76 paid days off per year!

Salary

Expected base salary range is $80,000 - $90,000 annually, based on experience.

Equal Opportunity and Inclusion

Workshop Digital values diversity and encourages applications from all qualified individuals. The pay range for this role is $80,000 - $90,000 per year (Richmond, VA).

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Qualifications

• 5+ years of hands-on SEO experience for complex clients
• Ability to handle challenging clients with respect
• Strong keyword research and content strategy skills
• Ability to prioritize workload with minimal support
• Advanced communication skills
• Advanced analytical capabilities
• Occasional training and initiative leadership
• Proficiency in MS Office and Google Suite, including Google Analytics/GA4, Search Console, Looker Studio

Benefits

• Four-Day Work Week (4DWW)
• Competitive salaries
• Hybrid/remote workspace
• 3 months fully paid parental leave
• Paid volunteer time
• Profit sharing 401k
• Health and wellness benefits
• Life insurance and disability coverage
• Annual company-wide meetup in Richmond, VA
• Additional Perks in 2025
• 12 days of personal paid time off
• 5 sick days
• Total of 76 paid days off per year!
• Salary
• Expected base salary range is $80,000 - $90,000 annually, based on experience
• The pay range for this role is $80,000 - $90,000 per year (Richmond, VA)

Responsibilities

• The Senior SEO Manager position is mostly independent and regularly pushes the team forward
• Senior SEO Managers, with the support of the Director or SEO Team Lead, will:
• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently
• Implement and test new capabilities to enable client growth
• Lead junior analysts on certain accounts
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business
• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Support the Director or Team Leads in training of new team members
• Provide temporary support and contribute to client service deliverables during business development for upsells and new business
• Client communication and relationships
• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with occasional support
• Create and present insightful, meaningful, accurate reports and analysis
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Internal communication and relationships
• Proactively seek and accept feedback
• Share feedback with colleagues tactfully
• Inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects with support
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for case studies and coordinate with marketing
• Manage beta tests of new services for clients
• Support the sales team with RFPs, presentations, audits, and SOWs
• Elevate client requests for SOW changes with minimal support
• Update and expand training content regularly
• Develop original technical training content with QA
• Conduct team trainings to develop expertise
• Stay current on industry tactics and updates
• Contribute thought leadership content periodically
• Optimize client websites through technical and content updates
• Perform keyword research, analyze competitor and keyword data
• Manage local listings for clients
• Write, optimize, and syndicate content
• Generate and plan content ideas
• Conduct technical, content, and local audits
• Optimize websites for CRO
• Create and prioritize strategies aligned with client goals
• Take ownership of client performance, meeting and exceeding expectations
• Set up and review Google Analytics and other tracking software
• Identify threats, industry updates, and opportunities for clients
• Conduct ongoing tests for growth and client goals achievement
• Build strong relationships
• Create insightful client strategies and reports
• Present data clearly and actionably
• Lead client meetings effectively
• Deliver core training
• Log client hours and meet deadlines