Digital Marketing Strategist - Performance Marketing

Our client, a dynamic marketing agency, is seeking a results-driven Digital Marketing Strategist with a focus on performance marketing to join their team serving the Columbus, Ohio, US market. This role offers a hybrid work model, combining remote flexibility with essential in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing campaigns designed to drive measurable results, such as lead generation and customer acquisition. Key responsibilities include managing paid advertising campaigns across platforms like Google Ads, social media advertising, and other digital channels. You will conduct keyword research, audience segmentation, and A/B testing to optimize campaign performance and maximize ROI. Experience with SEO best practices, content marketing, and email marketing is also valuable. This role requires strong analytical skills to track, measure, and report on campaign effectiveness using tools like Google Analytics. You will provide insights and recommendations for continuous improvement. The ideal candidate will have a deep understanding of the digital marketing landscape, a proven track record of successful performance marketing campaigns, and excellent communication and presentation skills. You will work closely with clients to understand their business objectives and translate them into effective digital strategies. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of experience in digital marketing, with a strong emphasis on paid media and performance metrics, is required. Join us to shape impactful digital strategies and drive significant growth for our clients.