[Remote] URBN Digital Optimization Specialist

Note: The job is a remote job and is open to candidates in USA. URBN is a leading global retailer focused on delivering personalized, data-driven campaigns across various digital platforms. The Digital Optimization Specialist will develop A/B test experiences, manage data signals, and collaborate with cross-functional teams to enhance digital properties and ensure compliance with platform requirements.

Responsibilities

• Develop various complex user experiences on our websites via our A/B testing platform based on defined use cases and specifications
• Work closely with Brand, Product, and Engineering partners to ensure tests built are aligned with product strategies, business goals, and best practices; act as a SME for all site A/B testing capabilities
• Develop and execute thorough QA plans for any tests built
• Oversee the daily management and optimization of data signals to marketing and analytics partners (e.g., Google, Meta, etc.) from our digital properties
• Ensure all data attributes are accurate, updated, and aligned with communicated business requirements
• Partner with engineering teams to QA changes as they are made
• Troubleshoot and support the resolution of issues relating to data signal errors, changes, bugs, etc
• Develop automated methods to monitor and audit the quality of data originating from our digital properties

Skills

• Bachelor's degree in software engineering, analytics, data science or related field
• 2+ years' experience building website user experiences for experimentation
• Familiarity with tag management platforms and various related tooling
• Proficient with JavaScript, CSS, and other relevant programming languages to build new front-end user experiences in A/B testing platforms (e.g., SiteSpect, Monetate, Optimizely, or others)
• Ability to analyze business and technical requirements, translating those into actionable development tasks to execute
• Strong foundational knowledge of data collection strategies and best practices
• Strong attention to detail, with a focus on accuracy and consistency in all tasks
• Ability to catch discrepancies and errors before they impact users
• Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders
• Properly translate technical details into clear, actionable objectives
• Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently
• Advanced experience (custom code writing) with tag management tools (e.g., Tealium, Google Tag Manager, or others)

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• Much more

Company Overview

• URBN Urban Outfitters, Inc. It was founded in 1970, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is http://urbn.com.

Company H1B Sponsorship

• URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) has a track record of offering H1B sponsorships, with 19 in 2025, 14 in 2024, 22 in 2023, 19 in 2022, 20 in 2021, 13 in 2020. Please note that this does not guarantee sponsorship for this specific role.