Public Relations Support for Expert Positioning (Podcasts, Talks, Media) HK Based
UpworkI’m looking for an experienced PR / media outreach specialist to help position me as a credible voice and secure appearances across selected platforms.
Context
I’m a PhD researcher, and content creator, and I have some credibilities, but I moved recently to Hong Kong, and I am starting from scratch.
I’m not looking for generic promotion. The goal is thought-leadership visibility in the right contexts.
What I want to achieve
- Appear as a guest on relevant listened podcasts (online globally, offline primarily in Hong Kong) - I don't want to appear on low ranked, I can do this on podmatch or similar websites, but I am looking for exposure.
- Be interviewed or featured by magazines, media outlets, or platforms aligned with design, cities, culture, or technology
- Be invited to talks, panels, seminars, or university-related events in Hong Kong
Your role
- Identify relevant podcasts, publications, and platforms
- Craft and execute outreach pitches (email / DM / media submissions)
- Manage follow-ups and coordination
- Advise on positioning angles depending on platform type
What this is NOT
Not influencer marketing
Not paid ads or sponsored placements
Not generic press release blasting
Not buying appearances
Ideal background
PR, media relations, or communications experience
Familiarity with podcasts, editorial pitching, or speaker booking
Bonus if you’ve worked with academics, experts, or niche thought leaders
Bonus if you understand Hong Kong or Asian media ecosystems
Deliverables
A clear outreach plan
List of targeted platforms
Outreach execution and booking support
Engagement
Open to a short-term pilot or monthly retainer depending on scope and fit.
When applying, please include
Relevant past work or case examples
Platforms you’ve successfully pitched before
How you would approach positioning someone like me
Your proposed pricing structure
Job Type
- Job Type
- Contract
- Location
- United States
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